The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
The RESURRECTION was the sign of John Day, a bookseller, who, in the
reign of Queen Elizabeth, dwelt in St Sepulchre’s parish, a little above
Holbourne Conduit. It was a sort of conundrum or charade on his name,
which was carried out by his colophon, representing a man asleep, who is
wakened by another with the words, “Arise, for it is _day_.” This,
although somewhat profane, according to our present notions of such
things, was nothing strange in a time when the people, though
Protestants by name, were still strongly imbued with Roman Catholic
ideas. John Cawoode, also a printer and publisher of St Paul’s
Churchyard in 1558, had a still more profane sign--viz., the HOLY GHOST.
And this even continued till the beginning of the seventeenth century,
for in 1602 we find this identical sign used by another printer, William
Leake, who was probably his successor, and published in that year
Shakespeare’s “Venus and Adonis.” Worse still was the sign of another
bookseller in St Paul’s Churchyard in 1520, which was the
_Trinity_.[401] We must bear in mind, however, that in Roman Catholic
countries conversation upon matters of religion is not nearly so strict
and guarded as amongst believers in Protestant nations. An amusing
instance of this once occurred to the writer in Jerusalem, the great
head-quarters of Christianity. Usually the pilgrims or travellers
staying at the Latin convent there, which serves as an hotel, dine all
together in a kind of _table-d’hôte_ fashion; but for some reason it so
fell out that our party one day dined in private. The holy brother who
attended us happened to be a Spaniard, and as we had visited that
country, and were tolerably acquainted with Valladolid, his native town,
worldly recollections began to overcome the sanctity of the good monk,
and he became inexhaustible in reminiscences of his younger days. Whilst
talking with him, and refreshing ourselves with a meal of salad, grown
in the garden of Gethsemane, we had indulged in two tumblers of a pithy
white wine, quite strong enough to justify our resisting the pressing
invitations of the reverend butler to take a third glass; but the jovial
monk was not to be beaten, and finally convinced us with the following
argument: “Oh come, brother, you must take another glass, remember you
are in Jerusalem, and so take one for the Father, one for the Son, and
one for the Holy Ghost!”
Public-domain text, read in full here on John Shaqi.
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