The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
_The Fox and the Goose_, and _The Guns_ put _across_,
But all the craft is to get hold of the brass;
_The Bird in the Cage_, and the sign of _The Thrush_,
But one in the hand is worth two in the bush.”
There is an unpleasant musty air about this ballad, a taint of Seven
Dials, an odour of the ragged dresscoat, and the broken, ill-used hat.
The gay days of signboard poetry, when sparks in feathers and ruffles
sang their praises, are no more. Our forefathers were content to buy “at
the Golden Frying-pan,” but we must needs go to somebody’s emporium,
mart, repository, or make our purchases at such grand places as the
Pantocapelleion, Pantometallurgicon, or Panklibanon. The corruptions and
misapplications of the old pictorial signboards find a parallel in the
modern rendering of our ancient proverbs and sayings. When the primary
use and purpose of an article have fallen out of fashion, or become
obsolete, there is no knowing how absurdly it may not be treated by
succeeding generations. We were once taken many miles over fields and
through lanes to see the great stone coffins of some ancient Romans, but
the farmer, a sulky man, thought we were impertinent in wishing to see
his pig-troughs. In Haarlem, we were once shewn the huge cannon-ball
which killed Heemskerk, the discoverer of Nova Zembla. When not required
for exhibition, however, the good man in charge found it of great use in
grinding his mustard-seed. Amongst the middle classes of to-day, no
institution of ancient times has been more corrupted and misapplied than
heraldry. The modern “Forrester,” or member of the “Ancient Order of
Druids,” is scarcely a greater burlesque upon the original than the beer
retailers’ “Arms” of the present hour.
Good wine and beer were formerly to be had at the Boar’s Head, or the
Three Tuns; but those emblems will not do now, it must be the “Arms” of
somebody or something; whence we find such anomalies as the _Angel
Arms_, (Clapham Road;) _Dunstan’s Arms_, (City Road;) _Digger’s Arms_,
(Petworth, Surrey;) _Farmer’s Arms_ and _Gardener’s Arms_, (Lancashire;)
_Grand Junction Arms_, (Praed Street, London;) _Griffin’s Arms_,
(Warrington;) _Mount Pleasant Arms_, _Paragon Arms_, (Kingston, Surrey;)
_St Paul’s Arms_, (Newcastle;) _Portcullis Arms_, (Ludlow;) _Puddler’s
Arms_, (Wellington, Shropshire;) _Railway Arms_, (Ludlow;) _Sol’s Arms_,
(Hampstead Row;) the _Vulcan Arms_, (Sheffield;) _General’s Arms_,
(Little Baddon, Essex;) the _Waterloo Arms_, (High Street, Marylebone,)
&c. Besides these, a quantity of newfangled, high-sounding, but
unmeaning names seem to be the order of the day with gin-palaces and
refreshment-houses, as, _Perseverance_, _Enterprise_, _Paragon_,
_Criterion_.
Public-domain text, read in full here on John Shaqi.
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