The History of Signboards, from the Earliest times to the Present DayHotten, John Camden
History
The History of Signboards, from the Earliest times to the Present Day
Hotten, John Camden
Inn signs -- England -- History; Signs and signboards -- History
MERCURY, the god of commerce, was of frequent occurrence, as might be
expected. Amongst the Banks collection of shop-bills there is one of a
fanshop in Wardour Street with the sign of the MERCURY AND FAN. Both
CUPID and FLORA were signs at Norwich in 1750,[85] and COMUS is
frequently the tutelary god of our provincial public-houses. CASTOR AND
POLLUX, represented in the dress of Roman soldiers of the empire
standing near a cask of tallow, was the sign of T. & J. Bolt,
tallow-chandlers, at the corner of Berner Street, Oxford Street, at the
end of the last century, for the obvious reason that, like the Messrs
Bolt, they were two brothers that spread light over the world. Our
admiration for athletic strength and sports suggested the sign of
HERCULES, as well as his biblical parallel SAMSON.
As for the HERCULES PILLARS, this was the classic name for the Straits
of Gibraltar, which by the ancients was considered the end of the world;
in the same classic sense it was adopted on outskirts of towns, where it
is more common now to see the WORLD’S END. In 1667 it was the sign of
Richard Penck in Pall Mall, and also of a public-house in Piccadilly, on
the site of the present Hamilton Place, both which spots were at that
period the end of the inhabited world of London. The sign generally
represented the demi-god standing between the pillars, or pulling the
pillars down--a strange cross between the biblical and the pagan
Hercules.
The Pillars of Hercules in Piccadilly is mentioned by Wycherley in the
“Plain Dealer,” 1676:--“I should soon be picking up all our own
mortgaged apostle spoons, bowls, and beakers out of most of the
alehouses betwixt the Hercules Pillars and the BOATSWAIN in Wapping.”
The Marquis of Granby often visited the former house, and here Fielding,
in “Tom Jones,” makes Squire Western put up:--“The Squire sat down to
regale himself over a bottle of wine with his parson and the landlord of
the Hercules Pillars, who, as the Squire said, would make an excellent
third man, and would inform them of the news of the town; for, to be
sure, says he, he knows a great deal, since the horses of many of the
quality stand at his house.”[86] In Pepys’ time there was a Hercules
Pillars tavern in Fleet Street. Here the merry clerk of the Admiralty
supped with his wife and some friends on Feb. 6, 1667-8; his return home
gives a good idea of London after the fire:--
Public-domain text, read in full here on John Shaqi.
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