But great and reasonable as might have been the faith of Dr. Brandreth in the efficacy of his pills, his faith in the potency of advertising them was equally strong. Hence he commenced advertising largely in the Sun newspaper--paying at least $5,000 to that paper alone, for his first year's advertisements. That may not seem a large sum in these days, when parties have been known to pay more than five thousand dollar for a single day's advertising in the leading journals; but, at the time Brandreth started, his was considered the most liberal newspaper-advertising of the day. Advertising is to a genuine article what manure is to land,--it largely increases the product. Thousands of persons may be reading your advertisement while you are eating, or sleeping, or attending to your business; hence public attention is attracted, new customers come to you, and, if you render them a satisfactory equivalent for their money, they continue to patronize you and recommend you to their friends. At the commencement of his career, Dr. Brandreth was indebted to Mr. Moses Y. Beach, proprietor of the New York Sun, for encouragement and means of advertising. But this very advertising soon caused his receipts to be enormous. Although the pills were but twenty-five cents per box, they were soon sold to such a great extent, that tons of huge cases filled with the "purely vegetable pill" were sent from the new and extensive manufactory every week. As his business increased, so in the same ratio did he extend his advertising. The doctor engaged at one time a literary gentleman to attend, under the supervision of himself, solely to the advertising department. Column upon column of advertisements appeared in the newspapers, in the shape of learned and scientific pathological dissertations, the very reading of which would tempt a poor mortal to rush for a box of Brandreth's Pills; so evident was it (according to the advertisement) that nobody ever had or ever would have "pure blood," until from one to a dozen boxes of the pills had been taken as "purifiers." The ingenuity displayed in concocting these advertisements was superb, and was probably hardly equaled by that required to concoct the pills. No pain, ache, twinge, or other sensation, good, bad, or indifferent, ever experienced by a member of the human family, but was a most irrefragable evidence of the impurity of the blood; and it would have been blasphemy to have denied the "self-evident" theory, that "all diseases arise from impurity or imperfect circulation of the blood, and that by purgation with Brandreth's Pills all disease may be cured." The doctor claims that his grandfather first manufactured the pills in 1751. I suppose this may be true; at all events, no _living_ man will be apt to testify to the contrary. Here is an extract from one of Dr. Brandreth's early advertisements, which will give an idea of his style: