The Humbugs of the World: An Account of Humbugs, Delusions, Impositions, Quackeries, Deceits and Deceivers Generally, in All Ages — John Shaqi
The Humbugs of the World: An Account of Humbugs, Delusions, Impositions, Quackeries, Deceits and Deceivers Generally, in All AgesBarnum, P. T. (Phineas Taylor)
General
The Humbugs of the World: An Account of Humbugs, Delusions, Impositions, Quackeries, Deceits and Deceivers Generally, in All Ages
Barnum, P. T. (Phineas Taylor)
Impostors and imposture
"'What has been longest known has been most considered, and what
has been most considered is best understood.
"'The life of the flesh is in the blood.'--Lev. xxii, 2.
"Bleeding reduces the vital powers; Brandreth's Pills increase
them. So in sickness never be bled, especially in Dizziness and
Apoplexy, but always use Brandreth's Pills.
"The laws of life are written upon the face of Nature. The Tempest,
Whirlwind, and Thunder-storm bring health from the Solitudes of
God. The Tides are the daily agitators and purifiers of the Mighty
World of Waters.
"What these Providential means are as purifiers of the Atmosphere
or Air, Brandreth's Pills are to man."
This splendid system of advertising, and the almost reckless outlay
which was required to keep it up, challenged the admiration of the
business community. In the course of a few years, his office was
enlarged; and still being too small, he took the store 241 Broadway, and
also opened a branch at 187 Hudson street. The doctor continued to let
his advertising keep pace with his patronage; and he was finally, in the
year 1836, compelled to remove his manufactory to Sing Sing, where such
perfectly incredible quantities of Brandreth's Pills have been
manufactured and sold that it would hardly be safe to give the
statistics. Suffice it to say, that the only "humbug" which I suspect in
connection with the pills was, the very harmless and unobjectionable yet
novel method of advertising them; and as the doctor amassed a great
fortune by their manufacture, this very fact is _prima facie_ evidence
that the pill was a valuable purgative.
A funny incident occurred to me in connection with this great pill. In
the year 1836, while I was travelling through the States of Alabama,
Mississippi, and Louisiana, I became convinced by reading Doctor
Brandreth's advertisements that I needed his pills. Indeed, I there read
the proof that every symptom that I experienced, either in imagination
or in reality, rendered their extensive consumption absolutely necessary
to preserve my life. I purchased a box of Brandreth's Pills in Columbus,
Miss. The effect was miraculous! Of course, it was just what the
advertisement told me it would be. In Tuscaloosa, Alabama, I purchased
half a dozen boxes. They were all used up before my perambulating show
reached Vicksburg, Miss., and I was a confirmed disciple of the blood
theory. There I laid in a dozen boxes. In Natchez, I made a similar
purchase. In New Orleans, where I remained several months, I was a
profitable customer, and had become thoroughly convinced that the only
real "greenhorns" in the world were those who preferred meat or bread to
Brandreth's Pills. I took them morning, noon, and night. In fact, the
advertisements announced that one could not take too many; for if one
box was sufficient to purify the blood, eleven extra boxes would have no
injurious effect.
Public-domain text, read in full here on John Shaqi.
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