An acquaintance of my landlady, to whom I had showed my printery, sent
for me to tell me that Herr Eder, an art dealer, wished to give up his
business because of illness and was willing to sell reasonably. This
friend enlarged on the luck it would be to obtain this well-situated
shop, which earned several thousand gulden by printing birthday and New
Year's cards alone, at the very easy terms which Herr Eder had suggested
provisionally. He desired me to see him at once, under the pledge of
secrecy, which pledge Herr von Hartl was to give also, as Herr Eder did
not wish to injure his credit by offering his establishment openly for
sale.
Herr Eder did, indeed, offer most favorable terms, according to my
opinion. He showed me that on the average the net profit of his business
had been ten thousand gulden annually during the last ten years. (At
that time the gulden notes stood at par.) Furthermore he estimated the
value of all his printed stock only at the cost of manufacture, and the
great stock of copper plates, many newly etched, at merely their value
as copper. The large stock of different papers, with the many writing
and drawing materials, were estimated at cost value, also. For his
trading rights, and for his excellent rental contract which had many
years to run, he did not ask anything. The sum that he asked for
everything was forty thousand gulden, of which only ten thousand gulden
were to be paid at once, the rest being paid in annual installments
during the following ten years.
If Herr von Hartl had accepted this, there would have been four thousand
gulden net profit a year in it. And by combining with it the advantages
of the new process, the profit was certain to be greater. To begin a
new publishing house without mercantile knowledge, without knowing what
the public wanted, would be far more difficult than to continue one that
already was in operation, especially so as Herr Eder had offered to
remain for a year as associate to teach me the business.
I cannot yet understand why Herr von Hartl discarded this proposition.
Perhaps he feared that he would be overreached in some way. He might
have been more receptive had he been able to foresee that his new
establishment would cost him a sum of twenty thousand gulden within a
very few years without advancing toward being even the ghost of a
business. Perhaps I did not possess the gift of convincing others. At
any rate, both projects failed to meet with approval. That Herr von
Hartl could be convinced, however, even to his plain injury, I will
prove later. For lithography the failure of this plan was a great loss,
because it would have given me opportunity to get into the art line ten
years earlier than I did, and make useful application of my inventions.
Public-domain text, read in full here on John Shaqi.
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