Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
In his present work M. Zola has, of course, not taken as his theme the
actual history of either of the great establishments to which I have
been referring. But from that history and from the history of other
important _magasins de nouveautés_ he has borrowed a multitude of
curious and interesting facts, which he has blended into a realistic
whole. Curiously enough the site which he has chosen for "Au Bonheur
des Dames" was really the site of a fairly large drapery emporium,
which became the "Grands Magasins du 4 Septembre"; but perhaps that
title, savouring as it did of revolution (the revolution of 1870),
brought the establishment bad luck with women caring little or nothing
for politics; for it failed to attain the success to which its central
situation seemed to entitle it. The "Place Clichy," to which M. Zola
will be found referring, still exists, and does a largely increasing
business with all the north of Paris; whilst as for the "Four Seasons",
which one of his characters, Bouthemont the silk-salesman, establishes
near the grand opera-house, this is really the "Printemps," that white
and blue and gilded palace which the Parisians owe to the commercial
enterprise of M. Jules Jaluzot, by some people unkindly nicknamed "the
man with the umbrella".
I have often thought that, from the commercial point of view there is
considerable resemblance between M. Jaluzot and M. Zola's hero, Octave
Mouret. The latter figures at an earlier stage of his life in another
of M. Zola's novels--"Pot-Bouille"--but he there appears as a graceless
Don Juan without a redeeming quality; whereas, in the present work, one
observes the development of his business capacities, and the gradual
progress of his reformation, till his career culminates in a marriage
which ought to prove a very happy one, if there be any truth in the old
saw that a reformed rake makes the best of husbands. I have, however,
no desire to institute the faintest comparison between the private life
of Octave Mouret and that of M. Jaluzot; but in describing the former's
commercial genius and boldness M. Zola has, I think, more than once
thought of the latter's hardihood and talent in carving for himself
a great industrial kingdom beside those of the "Bon Marché" and the
"Louvre".
Public-domain text, read in full here on John Shaqi.
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