Could the commission man sell and the packer buy the livestock if it were not for another salesman and another buyer out at the farthest end of the market system transacting business with each other in the retail market? Again the question answers itself. For the packer’s salesman is literally the salesman of the livestock producer at the final market, upon which all other markets depend. The advertising and educational activities conducted by the packer continuously broaden and intensify the ultimate market for the products which the livestock man produces. It devolves upon these agencies to keep the meat products moving towards final consumption, just as the man at the measuring spout of the old-fashioned threshing machine had to keep the grain out of the way and prevent congestion. There are two distinct divisions of the process of turning livestock into available meat supplies. First, the production, shipment and sale of livestock. Second, the preparation, transportation and distribution of meat products to retailers. The two are interrelated and absolutely dependent one upon the other. The opportunity for organized producers to take complete possession of their end of the process by assuming control of the stockyards, is offered in the passing of that control from the packing industries by virtue of the recent understanding with the U. S. Government. [Illustration: The packer’s salesman is literally the farmer’s salesman in the thousands of “final markets” throughout the land.] Farming as a Business ALL business undertakings are ventures. Under the best of conditions there are fat and lean years, and the possibility of failure, due to poor management, lack of capital, or adversity, is always present. Farming is no exception. It is in essence a business proposition, and should be so regarded. A knowledge of crops, of soils and tillage, of livestock breeding and feeding and other purely agricultural subjects constitutes but one side of the farming industry. On top of this come the important matters of business management—the buying of seeds, fertilizers, feed stuffs, livestock and general equipment and supplies; the erecting and maintenance of buildings; the arrangements for necessary credit; keeping in touch with market conditions and prices; the hiring of help, and finally the establishing and operation of an accurate cost-accounting system.