The Man of Letters as a Man of BusinessHowells, William Dean
History
The Man of Letters as a Man of Business
Howells, William Dean
American literature -- History and criticism
been defrayed, and the book goes on advertising itself; there is merely
the cost of paper, printing, binding, and marketing to be met, and the
arrangement becomes fairer and fairer for the publisher. The author
has no right to complain of this, in the case of his first book, which
he is only too grateful to get accepted at all. If it succeeds, he has
himself to blame for making the same arrangement for his second or
third; it is his fault, or else it is his necessity, which is
practically the same thing. It will be business for the publisher to
take advantage of his necessity quite the same as if it were his fault;
but I do not say that he will always do so; I believe he will very
often not do so.
At one time there seemed a probability of the enlargement of the
author's gains by subscription publication, and one very well-known
American author prospered fabulously in that way. The percentage
offered by the subscription houses was only about half as much as that
paid by the trade, but the sales were so much greater that the author
could very well afford to take it. Where the book-dealer sold ten, the
book-agent sold a hundred; or at least he did so in the case of Mark
Twain's books; and we all thought it reasonable he could do so with
ours. Such of us as made experiment of him, however, found the facts
illogical. No book of literary quality was made to go by subscription
except Mr. Clemens's books, and I think these went because the
subscription public never knew what good literature they were. This
sort of readers, or buyers, were so used to getting something worthless
for their money, that they would not spend it for artistic fiction, or
indeed for any fiction all, except Mr. Clemens's, which they probably
supposed bad. Some good books of travel had a measurable success
through the book agents, but not at all the success that had been hoped
for; and I believe now the subscription trade again publishes only
compilations, or such works as owe more to the skill of the editor than
the art of the writer. Mr. Clemens himself no longer offers his books
to the public in that way.
Public-domain text, read in full here on John Shaqi.
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