The Man of Letters as a Man of Business — John Shaqi
The Man of Letters as a Man of BusinessHowells, William Dean
History
The Man of Letters as a Man of Business
Howells, William Dean
American literature -- History and criticism
Some theories or superstitions publishers and authors share together.
One of these is that it is best to keep your books all in the hands of
one publisher if you can, because then he can give them more attention
ad sell more of them. But my own experience is that when my books were
in the hands of three publishers they sold quite as well as when one
had them; and a fellow author whom I approached in question of this
venerable belief, laughed at it. This bold heretic held that it was
best to give each new book to a new publisher, for then the fresh man
put all his energies into pushing it; but if you had them all together,
the publisher rested in a vain security that one book would sell
another, and that the fresh venture would revive the public interest in
the stale ones. I never knew this to happen, and I must class it with
the superstitions of the trade. It may be so in other and more
constant countries, but in our fickle republic, each last book has to
fight its own way to public favor, much as if it had no sort of
literary lineage. Of course this is stating it rather largely, and the
truth will be found inside rather than outside of my statement; but
there is at least truth enough in it to give the young author pause.
While one is preparing to sell his basket of glass, he may as well ask
himself whether it is better to part with all to one dealer or not; and
if he kicks it over, in spurning the imaginary customer who asks the
favor of taking entire stock, that will be his fault, and not the fault
of the question.
Public-domain text, read in full here on John Shaqi.
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