Bromidia (Battle & Co., St. Louis) at once suggests bromids; yet Bromidia is essentially a chloral rather than a bromid preparation. This nostrum illustrates the need of the provision in the Council’s Rule 8 under which recognition is refused pharmaceutical mixtures whose names do not indicate their most potent ingredients. While the chloral content of Bromidia has been given considerable publicity, yet the preparation is used both by physicians and by the public without due consideration of its potent ingredient. This fact is attested not only by the fatal results which have followed its use but also by the many reports of habit formation. As long ago as in 1887 a fatal case of poisoning was reported[5] to the medical society of the District of Columbia due to an overdose taken by a Bromidia addict. The physician who reported this case also gave his experience with another patient who had the Bromidia habit. In the discussion of the paper a number of cases were reported by others present in which Bromidia had been taken without a physician’s advice and with more or less grave symptoms of poisoning. [5] The Journal A. M. A., July 9, 1887, p. 55. In the report of a death of one who had been a slave to Bromidia it was said:[6] “When the body was found, there were eleven one-ounce Bromidia bottles about the room or on his person. Nine were entirely empty and the other two were about half full. None of these bottles indicated that they had been purchased on a physician’s prescription, only the druggist’s label marked ‘Bromidia’ being on them.” [6] The Journal A. M. A., April 21, 1906, p. 1220. Dr. Horatio C. Wood, Jr., gave[7] a striking illustration of how preparations like Bromidia come to be used even by physicians without consideration of their constituents: [7] The Journal A. M. A., April 21, 1906, p. 1220. “Within an hour after his father, a Brooklyn physician, had given him a dose of bromid, H.G.P., a prodigal son, died yesterday at his father’s home in Brooklyn. Two years ago, when he appeared to have sown his wild oats, the father made him superintendent of his country place, near Grants Mills, Delaware County. A week ago the son left his place, and at 1 o’clock yesterday morning appeared at his father’s Brooklyn home. He was nervous, and at 9 a. m. begged for a sedative. “‘I prescribed the usual quantity of bromidia,’ the young man’s father told a reporter. ‘He was weak and had suffered from weak heart and kidney trouble for some time.’ “An hour later the father found the son dying and administered restoratives, but to no avail.”