The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
But--and remember this also--get away when your work is over. Do not
hang around the office or store of the prospect after the sale is made.
Do not place yourself in a position where some newly discovered
objection will cause you to do your work all over again. You have got
what you came for--now get out! As Macbain says: "When the close is made
the customer should be left in the shortest possible time that may not
be characterized as abrupt. Having 'talked a man into a sale,' the
salesman should be careful not to talk him out. The old adage, 'Stop
praising the goods after the sale is made,' is as true as it is trite."
Collins very aptly says on this point: "The explainer type of salesman
may actually sell goods to a customer and then, by staying and talking,
unsell him without knowing it. * * * One afternoon not long ago, for
instance, a salesman sold eleven thousand dollars' worth of fabrics to a
prominent merchant and, by staying for a friendly chat after the order
had been secured, gave the merchant time to think twice and cancel it.
An excellent rule is that of a salesman who built up a business to a
quarter million in competition with wealthy competitors, doing this by
sheer selling ability. 'Take the first train out of town after you sell
your man,' was his rule. If there was no train for several hours he
excused himself the moment a deal was closed, and disappeared. 'Just as
sure as I stayed around after that order was in my pocket,' he says,
'part of it would be cancelled or modified by the buyer, or some of my
work in selling undone. If it were nothing else the buyer would play on
the fact that I felt good about getting that order, and squeeze
something extra out of me.' When you land your man get out of sight."
And, taking our own advice, kind reader, we, having said our say and
"closed," will now take our departure. We thank you for your kind
attention, and feel that we "have done you a good turn."
* * * * *
Transcriber's note:
Obvious typographical and printer errors have been corrected without
comment.
In addition to obvious errors, the following corrections have been made:
1. Page 22: a missing quote mark was added to the end of the sentence
beginning, "Geo. Dyers, in the same journal says: "Advertising...."
2. Page 34: extra "the" removed from the phrase, "as Kipling says:
"The...."
3. Page 53: a missing quote mark was added to the end of the sentence
beginning, "People are all after money...."
4. Page 139: "Voluntary" changed to "Involuntary" in the phrase,
"Involuntary attention, on the contrary...."
5. Page 228: "salesman" changed to "salesmen" in the phrase, "Veteran
salesmen gauge...."
6. Page 237: "hereby" changed to "here by" in the phrase, "We can have
these goods here by about such-and-such a date."
Public-domain text, read in full here on John Shaqi.
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