The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
Did you ever notice how eagerly people relate the slip-up or stumble of
those whom they have been praising? Be not deceived by the plaudits of
the crowd. Nor should you allow yourself to be deterred from a right
course because of fear of blame. Learn to rely on what you, yourself,
know to be right. "Be sure you're right, then go ahead." Learn to stand
upon your own feet, and do not lean upon others. Shake the crowd off
your heels--mind your own business and let others do likewise. And look
the world squarely in the eye while you are talking to it, too. It will
understand you, if you do not truckle to it. But never cringe to
it--else it will rend you to pieces. "They say; what do they say; let
them say!" "Do not worry about it--your friends will not care, and your
enemies will criticise anyway; so what's the use?" Say to yourself: "I
am the Captain of my Soul." And remember Burton's glorious words of
freedom and courage:
"Do what thy manhood bids thee do, from none but self expect applause;
He noblest lives and noblest dies who makes and keeps his self-made
laws.
All other Life is living Death, a world where none but Phantoms dwell.
A breath, a wind, a sound, a voice, a tinkling of the Camel's bell."
The difference between Egoism and Egotism consists largely of the
difference between Self-Respect and Approbativeness. Develop the first,
and restrain the second--if you wish to become an Individual. And the
successful Salesman is always an Individual--standing out from and above
the crowd of the "mere persons" or "order-takers." Be a Man, and not a
human looking glass reflecting the ideas, opinions, and wishes of all
those around you. Be creative, not imitative. Flattery is the food for
apes, not for men.
_Personal Expression._ While one's personal expression in the direction
of clothing, walk, voice, etc., can scarcely be called mental
qualities, yet they must be considered as _expressions_ of mental
qualities--outward manifestations of inward states. So true is this that
people naturally judge one's character by these outward expressions.
And, moreover, there is a subtle reaction of one's outward
manifestations upon one's mental states. One's walk, carriage and
demeanor influence one's mental attitude, as we may prove by changing
these outward manifestations and noting our changed feelings. As someone
has said: "The consciousness of being well dressed imparts a certain
serenity and peace which even religion sometimes fails to give us."
Public-domain text, read in full here on John Shaqi.
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