The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
X. _Acquisitiveness._ This faculty manifests as the desire for acquiring
things; gaining; possessing; reaching out for; etc. It is often
condemned by people, because of the unpleasant traits manifested by
those in whom it is abnormally developed, as the miser, the "hog," and
the "stingy" person. But it is not well to hastily condemn this faculty,
for without it we would become desireless, spendthrift, wasteful,
without resources, and poor. The man who would succeed in any line of
business must cultivate Acquisitiveness, if he is deficient in it. He
must learn to want and earnestly desire the good things of life, and to
reach out for them. He must desire to accumulate something for himself,
for by so doing he will work so that he will make a valuable
accumulating channel for his employers. Acquisitiveness is one of the
animating principles of the business world, evade it though we may try
to. It is hypocritical to deny this. The facts are too plain to be
brushed aside or denied. As the writer has said in another work: "People
are all after money--every blessed mother's son and daughter of
them--in one way or another." What is the use of denying it. Some day we
may have better economic conditions--I pray to God that we may--but
until that time all of us must chase the nimble dollar to the best of
our ability. For unless a man does this thing, then shall he not eat;
nor be clothed; nor have shelter; nor books; nor music; nor anything
else that makes life worth living for one who thinks and feels. It seems
to me the proper balance is preserved in the following statement: "While
you're getting, get all you can--_but give the other fellow a chance_."
XI. _Approbativeness._ This is the quality which manifests in a desire
for praise, flatter, approval, fame, etc. The average Salesman does not
need to develop this faculty--his temperament is very apt to make him
have it too highly developed. It is all very well to feel a certain
pleasure from the approval of others of work well done. But it is a
decided weakness for one to be so sensitive to the opinions of others
that they suffer from their disapproval, or from the lack of praise. He
who is dependent upon the praise of the crowd, or the approval of the
mob is a fool, deserving of pity. The crowd is fickle and tomorrow may
turn on those whom they are praising to-day. Moreover there is always
much secret envy and jealousy mixed with the praise of others.
Public-domain text, read in full here on John Shaqi.
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