The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
I. _Quality._ In the first place, let us consider that which the
phrenologists call "Quality," by which they express the various degrees
of fineness or coarseness in a man's mental make-up which is usually
indicated by his appearance and physical characteristics. This "quality"
in a man is akin to what we call "class," "breeding," or "blood" in the
higher animals. It is difficult to explain, but is universally
recognized. At one extreme of "quality" we find those individuals who
are fine-grained, refined, high-strung, intense, and inclined to be
susceptible to emotional or sentimental influence, poetry, music, etc.,
and are apt to be more or less impractical and out of harmony with the
material world of men and affairs. At the other extreme we find those
individuals who are coarse-grained, of coarse and unrefined tastes,
animal, gross, unrefined, and generally "swinish." Between these two
extremes we find many degrees in the scale. The outward physical signs
of the person, such as the coarseness or fineness of his skin, hair,
nails, ears and facial features, as well as his general form and
characteristics, will usually give the careful observer the key to the
degree of a man's "quality." It will be well for the Salesman to
acquaint himself with these characteristics, for they throw much light
on the general character of people.
Next in order come what are called the Temperaments, by which term
phrenologists designate the general classes into which individuals fit.
As a rule, however, an individual manifests the elements of several of
the temperaments--that is, they blend in him. The best phrenological
authorities classify the temperaments as follows: (1) The Vital; (2) The
Motive; (3) The Mental; the characteristics of which are described as
follows:
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