The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
_The Vital Temperament._ This temperament is indicated by a predominance
of the purely physical or "animal" propensities. Those in whom it
predominates are distinguished by a round head, wide space between the
corners of the eyes and the ears, side-head full, broad forehead (not
necessarily high). They are generally fleshy with a "well-fed"
appearance, inclined to be broad shouldered and deep chested and with a
"bull neck"--splendid animals, in fact. Their mental characteristics
are love of eating and drinking, and animal comforts; impulsiveness,
impetuosity, heartiness, quick temper, zeal and ardor, often shrewd and
cunning but without great depth, susceptible to flattery and appeal to
selfish emotions and prejudices, and loving pleasure. They are generally
selfish and grasping toward that which caters to their pleasure and
physical welfare. Try to "get all that is coming to them," and yet at
the same time tend toward conviviality and are desirous of being thought
"good fellows." Are usually excitable, and are easily thrown off their
balance. Those in whom this temperament is deficient manifest physical
characteristics opposite to those above mentioned, and are more or less
anaemic, or bloodless, and show a lack of vitality and physical
well-being. Those in whom this temperament predominates make good
butchers, hotel-keepers, captains, locomotive engineers, traders,
politicians, contractors, etc. They are reached through their feelings
rather than through their intellect.
_The Motive Temperament._ This temperament is indicated by a
predominance of muscular strength, endurance, toughness, and powers of
action. Those in whom it predominates are distinguished by a general
leanness and spareness; strongly marked and prominent features, usually
with a large nose and high cheek bones; large and strong teeth; large
joints and knuckles--the Abraham Lincoln physical characteristics, in
fact. Their mental characteristics are determination, persistence,
combativeness, destructiveness, endurance, thoroughness, management,
executive ability, creative power, stubbornness, powers of resistance,
and often an indomitable spirit. Their emotions are not on the surface,
but when once aroused are strong and persistent. They are slow to wrath,
but are good fighters and will stay to the finish. They are generally
canny and shrewd, instinctively. They are the active and persistent
workers of the world. It is this temperament in one which supplies his
motive power--his ability and taste for work. Those in whom this
temperament is deficient manifest physical characteristics opposite to
those above mentioned, and accordingly are averse to work or exertion of
any kind.
Public-domain text, read in full here on John Shaqi.
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