What has been said about the formation of ideas and judgments concerning the public apply as well to the distribution of the knowledge which makes it an effective possession of the members of the public. Any separation between the two sides of the problem is artificial. The discussion of propaganda and propagandism would alone, however, demand a volume, and could be written only by one much more experienced than the present writer. Propaganda can accordingly only be mentioned, with the remark that the present situation is one unprecedented in history. The political forms of democracy and quasi-democratic habits of thought on social matters have compelled a certain amount of public discussion and at least the simulation of general consultation in arriving at political decisions. Representative government must at least seem to be founded on public interests as they are revealed to public belief. The days are past when government can be carried on without any pretense of ascertaining the wishes of the governed. In theory, their assent must be secured. Under the older forms, there was no need to muddy the sources of opinion on political matters. No current of energy flowed from them. To-day the judgments popularly formed on political matters are so important, in spite of all factors to the contrary, that there is an enormous premium upon all methods which affect their formation. The smoothest road to control of political conduct is by control of opinion. As long as interests of pecuniary profit are powerful, and a public has not located and identified itself, those who have this interest will have an unresisted motive for tampering with the springs of political action in all that affects them. Just as in the conduct of industry and exchange generally the technological factor is obscured, deflected and defeated by “business,” so specifically in the management of publicity. The gathering and sale of subject-matter having a public import is part of the existing pecuniary system. Just as industry conducted by engineers on a factual technological basis would be a very different thing from what it actually is, so the assembling and reporting of news would be a very different thing if the genuine interests of reporters were permitted to work freely.