These methods seem crude today. But, even in 1883, they were in full
keeping with the times. Merchandising was still in its swaddling
clothes; the real science of salesmanship, a thing unknown. Yet men were
groping through; and some of these men were in Macy's. You might take as
such a man C. B. Webster, who came to the forefront of the business,
soon after the deaths of Macy, LaForge and Valentine at the end of its
second decade. In fact, his actual admission to the partnership preceded
Mr. Valentine's death by a few months. A while later he married Mr.
Valentine's widow. And when the last of the old partners was gone his
was the steering hand upon the brisk and busy ship.
To help him in his work he brought to his right hand Jerome B. Wheeler,
who was admitted as a full partner April 1, 1879, and who so continued
until his complete retirement from business, December 31, 1887. Mr.
Webster continued with the house for a considerably longer time,
maintaining his active partnership until 1896 when he sold his interest
in the business to his partners. He continued, however, to retain his
private office in the Macy store, coming north with it from Fourteenth
Street to Thirty-fourth in 1902, and, until his death four or five years
ago, staying close beside the enterprise in which he had been so large a
creative factor.
Webster and Wheeler are, then, the names most prominently connected with
the second era of the store's growth and activity. They were bound to
the founder of the house by blood-ties and by marriage. Mr. Webster's
father--Josiah Locke Webster, a merchant of Providence, R. I.--and Mr.
Macy were first cousins, their mothers having been sisters. The elder
Webster and Rowland H. Macy were, in fact, the warmest of friends and so
the proffer by the original proprietor of the store of an opening to his
friend's son, came almost as a matter of course. Its educational value
alone was enormous. Young Webster accepted. He joined the organization
in 1876 and a year later was made one of its buyers. His worth quickly
began to assert itself. And within another twelvemonth he had abandoned
all idea of returning to his father's store in Providence and entered
upon a partnership in the Macy business.
Public-domain text, read in full here on John Shaqi.
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