Yet Macy had vision. The department store idea must slowly have forced
itself into his mind. For, five years later, we find his small business,
originally on Sixth Avenue, just a door or two below Fourteenth Street,
expanding so rapidly that he was forced to secure more room for it. And
this despite the fact that not only was he two long blocks distant from
Broadway but the particular corner which he had chosen for his store was
known locally as unlucky--two or three other stores had gone bankrupt on
it. Macy had no intention of going bankrupt. He added to his original
shop the store at 62 West Fourteenth Street, at right angles to and
connecting in the rear with it, and in this he installed a department of
hats and millinery. He was beginning to come and come quickly--this
country merchant to whom at first New York refused to extend either
recognition or credit.
Now was the complete department store idea fairly launched, for the
first time in the history of America, if not in the entire world. Yet,
when one came to fair and final analysis, it represented nothing else
than the country-store of the small town or cross-roads greatly expanded
in volume. And so, after all, it is barely possible that the canny New
Englander may have had the germ of his surpassing idea implanted in his
mind, a full decade or more before he had the opportunity to make use of
it. Incidentally, it may be set down here, that Mr. Macy in the rapidly
recurring trips to Paris which he found necessary to make in the
interest of his business developed a great admiration for the Bon Marché
of that city. He studied its methods carefully and adopted them whenever
he found the opportunity.
From hats to dress-goods--the addition of still another adjoining store
was inevitable--came as a fairly natural sequence. And one finds the
successful young merchant who had had the enterprise and the initiative
to leave Broadway--supposedly the supreme shopping street of the New
York of that day--laying in his stocks of alpaca, of black bombazine, of
silks and muslins, sheetings and pillow-cases and all that with these
go. The idea once born was adhered to. As it broadened it gained
prosperity. And as a natural sequence there came gradually and with a
further steady enlargement of the premises, jewelry, toilet-goods and
the so-called Vienna goods. Toys were added in 1869, and gradually
house-furnishing goods, confectionery, soda water, books and stationery,
boys' clothing, ladies' underwear, crockery, glassware, silverware,
boots and shoes, dress-goods, dressmaking, ready-to-wear clothing, and,
in due time, a restaurant.
For many years it was the only store in town to carry soaps and
perfumes. This, of itself, brought to the store a clientele of its
own--the most beautiful women of New York, among the most notable of
them, Rose Eytinge, the actress, who was just then coming to the
pinnacle of her fame.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account