Vision 57% Hearing 20% Smell 6% Taste 6% Touch 4% Movement 3% Temperature 2% Organic 1% Emotional 1% Much the same state of affairs is revealed if one attempts, when certain objects are named, to record the imagery which the name evokes. In response to the word “tornado” some individuals at once report visual appearances of falling houses and waving trees, while others report auditory experiences of crashing buildings and rushing wind. Within a few moments most observers report the appearance of images from various senses, though some of them are more vivid, more prompt, or more enduring than others. In the case of taste, however, it is rare that images are reported as either vivid, prompt, or lasting. Usually when such an image is reported at all it is described as lagging behind the images of other modes, appearing to be dragged in or reënforced by them, and to be transient, weak, and fluctuating. It seems, also, that, although images of taste are not easily aroused directly by words, their appearance is facilitated if a visual image or impression is present with them. Consequently, when the poet or the advertising writer desires to provoke imagined tastes in his readers he often attempts to arouse them more effectively by presenting suggestive pictures of scenes associated with the object, or a tempting array of the articles themselves in an agreeable setting. _Taste in Dreams and in Hallucinations_ Reports of the sensory components of dream experiences show taste to be an inconspicuous factor in dream life. The following table shows the results obtained by two independent investigators when dreams of various individuals were analyzed into the sensory elements reported: Percentage of Occurrences Sensory 381 300 Mode Dreams Dreams Vision 84.5% 67% Hearing 67.7% 26% Touch 10.8% 8% Smell 6.9% 1% Taste 6.3% 1%