Here again it cannot be made too clear that no editorial verdict was
attempted in including stories from some of the magazines and in
omitting those from others. The aim of the book is to be of practical
service in pointing out reasons for fiction buying. All of the
magazines could not be included because of space limitation. As far
as possible different types of magazines were chosen. The editors of
these magazines again one and all were unanimous in making it clear
that they could have suggested many other stories that had appeared
in their pages that were equally good considered literarily or
artistically. But as the book does attempt to guide and direct--so far
as this is possible in an art--they chose stories that they considered
representative in a major number of ways.
Our leading weeklies lay much emphasis upon their fiction. The
Saturday Evening Post buys more short stories a year than does any
other magazine. Because of its enormous circulation the contributor
has the satisfaction of feeling that he or she is reaching a maximum
number of readers. The style of stories in this magazine changes from
year to year as the editor has been repeatedly heard to say that the
reading public is apt to tire of any one type no matter how well done.
The practical note is apt to preponderate. In Collier’s, the National
Weekly, we find a very American story, not exploiting big cities and
millionaire circles, but rather the moderately incomed home of the
average American--its good fortune, its vicissitudes, its every day
point of view, handled with exquisite sympathy. Leslie’s, limited in
space, is frankly after the constructive business story.
In any consideration of the American monthly magazines automatically
Harper’s, Scribner’s and Century come to mind in a group. These put
great emphasis upon literary execution. The Atlantic Monthly is perhaps
not quite so rigid in its demand for form while the Dial is almost
radical. The Touchstone rates artistry most highly, the article by Mrs.
Roberts in this book making her views on the whole matter most explicit.
There is another large group of monthly magazines, more generally
popular perhaps, in which there is the very greatest diversity and
yet differentiation of editorial wants. It will pay to study these
magazines closely. The student will at once see why a story that might
be most popular in the Metropolitan would not have a chance in the
American--and at that no purely literary or technical point need be
involved. In this group of magazines there is the greatest possible
chance for divergence in story treatment, in subject matter, even
in methods of characterization. Since Ray Long has taken over the
Cosmopolitan he has repeatedly shown his catholicity of taste as has
Karl Harriman in subject matter in the Red Book.
Public-domain text, read in full here on John Shaqi.
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