Keimer tried to keep his journal going by publishing long extracts from an encyclopædia which had recently appeared, beginning with the letter A, and he tried to imitate the wit of the “Busy Body.” But he merely laid himself open to the “Busy Body’s” attacks, who burlesqued and ridiculed his attempts, and Franklin in his Autobiography gives himself the credit of having drawn public attention so strongly to Bradford’s _Mercury_ that Keimer, after keeping his _Universal Instructor_ going on only ninety subscribers for about nine months, gave it up. Franklin & Meredith bought it in and thus disposed of one of their rivals. That rival, being incompetent and ignorant, soon disposed of himself by bankruptcy and removal to the Barbadoes. Franklin continued the publication of the newspaper under the title of the _Pennsylvania Gazette;_ but it was vastly improved in every way,--better type, better paper, more news, and intelligent, well-reasoned articles on public affairs instead of Keimer’s stupid prolixity. An article written by Franklin on that great question of colonial times, whether the Legislature of each colony should give the governor a fixed salary or pay him only at the end of each year, according as he had pleased them, attracted much attention. It was written with considerable astuteness, and, while upholding the necessity of the governor’s dependence on the Legislature, was careful not to give offence to those who were of a different opinion. The young printers also won favor by reprinting neatly and correctly an address of the Assembly to the governor, which Bradford had previously printed in a blundering way. The members of the Assembly were so pleased with it that they voted their printing to Franklin & Meredith for the ensuing year. These politicians, finding that Franklin knew how to handle a pen, thought it well, as a matter of self-interest, to encourage him. The two young men were kept busily employed, yet found it very difficult to make both ends meet, although they did everything themselves, not having even a boy to assist them. Meredith’s father, having suffered some losses, could lend them but half of the sum they had expected from him. The merchant who had furnished them their materials grew impatient and sued them. They succeeded in staying judgment and execution for a time, but fully expected to be eventually sold out by the sheriff and ruined.