But circulations are not to be bullied into ascension. They will only rise on the pinions of a carefully constructed policy. I thought I knew all about journalism for women, and I found that I knew scarcely the fringe of it. A man may be a sub-editor, or even an assistant-editor, for half a lifetime, and yet remain ignorant of the true significance of journalism. Those first months were months of experience in a very poignant sense. The proprietary desired certain modifications in the existing policy. O that mysterious "policy," which has to be created and built up out of articles, paragraphs, and pictures! That thrice-mysterious "public taste" which has to be aimed at in the dark and hit! I soon learnt the difference between legislature and executive. I could "execute" anything, from a eulogy of a philanthropic duchess to a Paris fashion letter. I could instruct a fashion-artist as though I knew what I was talking about. I could play Blucher at the Waterloo of the advertisement-manager. I could interview a beauty and make her say the things that a beauty must say in an interview. But to devise the contents of an issue, to plan them, to balance them; to sail with this wind and tack against that; to keep a sensitive cool finger on the faintly beating pulse of the terrible many-headed patron; to walk in a straight line through a forest black as midnight; to guess the riddle of the circulation-book week by week; to know by instinct why Smiths sent in a repeat-order, or why Simpkins' was ten quires less; to keep one eye on the majestic march of the world, and the other on the vagaries of a bazaar-reporter who has forgotten the law of libel: these things, and seventy-seven others, are the real journalism. It is these things that make editors sardonic, grey, unapproachable.