Capitalists and financiers -- Fiction; Commercial crimes -- Fiction; London (England) -- Fiction; Mate selection -- Fiction; Satire
Then there was letter No. 3, to Mr. Ferdinand Alf. Mr. Alf managed,
and, as it was supposed, chiefly owned, the "Evening Pulpit," which
during the last two years had become "quite a property," as men
connected with the press were in the habit of saying. The "Evening
Pulpit" was supposed to give daily to its readers all that had been
said and done up to two o'clock in the day by all the leading people
in the metropolis, and to prophesy with wonderful accuracy what would
be the sayings and doings of the twelve following hours. This was
effected with an air of wonderful omniscience, and not unfrequently
with an ignorance hardly surpassed by its arrogance. But the
writing was clever. The facts, if not true, were well invented; the
arguments, if not logical, were seductive. The presiding spirit of
the paper had the gift, at any rate, of knowing what the people for
whom he catered would like to read, and how to get his subjects
handled, so that the reading should be pleasant. Mr. Booker's
"Literary Chronicle" did not presume to entertain any special
political opinions. The "Breakfast Table" was decidedly Liberal. The
"Evening Pulpit" was much given to politics, but held strictly to the
motto which it had assumed;--
"Nullius addictus jurare in verba magistri;"--
and consequently had at all times the invaluable privilege of abusing
what was being done, whether by one side or by the other. A newspaper
that wishes to make its fortune should never waste its columns and
weary its readers by praising anything. Eulogy is invariably dull,--a
fact that Mr. Alf had discovered and had utilized.
Mr. Alf had, moreover, discovered another fact. Abuse from those who
occasionally praise is considered to be personally offensive, and
they who give personal offence will sometimes make the world too
hot to hold them. But censure from those who are always finding
fault is regarded so much as a matter of course that it ceases to be
objectionable. The caricaturist, who draws only caricatures, is held
to be justifiable, let him take what liberties he may with a man's
face and person. It is his trade, and his business calls upon him to
vilify all that he touches. But were an artist to publish a series of
portraits, in which two out of a dozen were made to be hideous, he
would certainly make two enemies, if not more. Mr. Alf never made
enemies, for he praised no one, and, as far as the expression of his
newspaper went, was satisfied with nothing.
Public-domain text, read in full here on John Shaqi.
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