The World-Struggle for OilL'Espagnol de la Tramerye, Pierre Paul Ernest
History
The World-Struggle for Oil
L'Espagnol de la Tramerye, Pierre Paul Ernest
Petroleum; Petroleum industry and trade; War -- Economic aspects
The _Anglo-Saxon Petroleum_, with its head-quarters in London, was
entrusted with everything concerning the transport and sale of oil,
that is to say, with the commercial side of the business. Unlike the
_Bataafsche_, this company undertakes no direct exploitation, although
it controls the production of a large number of subsidiary companies in
Ceylon, British India, Malay, Northern and Southern China, Siam, the
Philippines, Australia, New Zealand and South Africa. For the _Royal
Dutch-Shell_ has an almost organic structure. Instead of reproducing
itself in new companies, always the same, like the _Standard Oil_,
it only receives new adherents for distinct functions. One company
is entrusted with the distribution of its products, another with the
exploitation of oil-fields or with refining. The _Royal Dutch_ and the
_Shell_ have become to-day holding companies. In 1907 the _Royal Dutch_
ceased to be an industrial enterprise and became an omnium of oil
securities.
Forty per cent. of the profits resulting from this co-operation were
to come to the _Shell_, 60 per cent. to the _Royal Dutch_, which has
reserved the lion's share for itself.
At the time of signing this agreement the _Shell_ was not without
a certain anxiety. Thus it was agreed, in order to safeguard its
interests, that the _Royal Dutch_ would buy, on January 1, 1907,
half a million ordinary shares of the _Shell_ at the price of thirty
shillings, and would undertake not to sell again without the consent of
the board of directors of the _Shell_.
In case of liquidation or sale by private contract before January 1,
1932, it was stipulated that the net product of the liquidation, up to
£9,000,000 sterling, was to be divided equally between the _Shell_ and
the _Royal Dutch_, and that only above this amount the products should
be shared in the proportion of 40 and 60 per cent. We see how closely
these two concerns are allied. The only difference which exists between
them is that, officially, one is Dutch, the other British.
Deterding's First Victory. The Chinese Campaign
Freed from all obstacles in the Dutch Indies and allied with one of
the most powerful British firms, the _Royal Dutch_, under the skilful
guidance of Henry Deterding, was ready to attempt a conquest of the
world.
But for the second time it came up against the hostility of the
_Standard Oil_, which waged a bitter warfare in the Far East--the
famous price-war of 1910.
The _Standard Oil of New York_ considered China as its private
property. It had taught the Chinese to use kerosene by distributing,
free of charge, lamps inscribed _Mei Foo_, or _Good Luck_. When this
method became too expensive it sold them at cost price, and when the
_Royal Dutch_ appeared as a competitor it was selling, in this way, two
million lamps a year. With a population of 400 million Chinese, this
produced an unlimited market for kerosene, for which, in comparison
with petrol, the American demand is small.
Public-domain text, read in full here on John Shaqi.
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