England -- Fiction; Patent medicines -- Marketing -- Fiction; Pharmaceutical industry -- Fiction; Satire; Science fiction
This irrational muddle of a community in which we live gave him that,
paid him at that rate for sitting in a room and scheming and telling it
lies. For he created nothing, he invented nothing, he economised
nothing. I cannot claim that a single one of the great businesses we
organised added any real value to human life at all. Several like
Tono-Bungay were unmitigated frauds by any honest standard, the giving
of nothing coated in advertisements for money. And the things the
Hardingham gave out, I repeat, were nothing to the things that came in.
I think of the long procession of people who sat down before us and
propounded this and that. Now it was a device for selling bread under a
fancy name and so escaping the laws as to weight—this was afterwards
floated as the Decorticated Health-Bread Company and bumped against the
law—now it was a new scheme for still more strident advertisement, now
it was a story of unsuspected deposits of minerals, now a cheap and
nasty substitute for this or that common necessity, now the treachery
of a too well-informed employee, anxious to become our partner. It was
all put to us tentatively, persuasively. Sometimes one had a large pink
blusterous person trying to carry us off our feet by his pseudo-boyish
frankness, now some dyspeptically yellow whisperer, now some earnest,
specially dressed youth with an eye-glass and a buttonhole, now some
homely-speaking, shrewd Manchester man or some Scotchman eager to be
very clear and full.
Many came in couples or trios, often in tow of an explanatory
solicitor. Some were white and earnest, some flustered beyond measure
at their opportunity. Some of them begged and prayed to be taken up. My
uncle chose what he wanted and left the rest. He became very autocratic
to these applicants.
He felt he could make them, and they felt so too. He had but to say
“No!” and they faded out of existence.... He had become a sort of
vortex to which wealth flowed of its own accord. His possessions
increased by heaps; his shares, his leaseholds and mortgages and
debentures.
Behind his first-line things he found it necessary at last, and
sanctioned by all the precincts, to set up three general trading
companies, the London and African Investment Company, the British
Traders’ Loan Company, and Business Organisations Limited. This was in
the culminating time when I had least to do with affairs. I don’t say
that with any desire to exculpate myself; I admit I was a director of
all three, and I will confess I was willfully incurious in that
capacity. Each of these companies ended its financial year solvent by
selling great holdings of shares to one or other of its sisters, and
paying a dividend out of the proceeds. I sat at the table and agreed.
That was our method of equilibrium at the iridescent climax of the
bubble.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account