England -- Fiction; Patent medicines -- Marketing -- Fiction; Pharmaceutical industry -- Fiction; Satire; Science fiction
You perceive now, however, the nature of the services for which this
fantastic community have him unmanageable wealth and power and real
respect. It was all a monstrous payment for courageous fiction, a
gratuity in return for the one reality of human life—illusion. We gave
them a feeling of hope and profit; we sent a tidal wave of water and
confidence into their stranded affairs. “We mint Faith, George,” said
my uncle one day. “That’s what we do. And by Jove we got to keep
minting! We been making human confidence ever since I drove the first
cork of Tono-Bungay.”
“Coining” would have been a better word than minting! And yet, you
know, in a sense he was right. Civilisation is possible only through
confidence, so that we can bank our money and go unarmed about the
streets. The bank reserve or a policeman keeping order in a jostling
multitude of people, are only slightly less impudent bluffs than my
uncle’s prospectuses. They couldn’t for a moment “make good” if the
quarter of what they guarantee was demanded of them. The whole of this
modern mercantile investing civilisation is indeed such stuff as dreams
are made of. A mass of people swelters and toils, great railway systems
grow, cities arise to the skies and spread wide and far, mines are
opened, factories hum, foundries roar, ships plough the seas, countries
are settled; about this busy striving world the rich owners go,
controlling all, enjoying all, confident and creating the confidence
that draws us all together into a reluctant, nearly unconscious
brotherhood. I wonder and plan my engines. The flags flutter, the
crowds cheer, the legislatures meet. Yet it seems to me indeed at times
that all this present commercial civilisation is no more than my poor
uncle’s career writ large, a swelling, thinning bubble of assurances;
that its arithmetic is just as unsound, its dividends as ill-advised,
its ultimate aim as vague and forgotten; that it all drifts on perhaps
to some tremendous parallel to his individual disaster...
Public-domain text, read in full here on John Shaqi.
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