Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
The use of motor trucks for dispensaries or clinics seems to be
increasing rapidly. A number of traveling tuberculosis, dental, child
welfare, and baby clinics are reported from many parts of the country,
not only for rural districts but for large cities. Some of these
dispensaries on wheels are intended chiefly to provide service, that
is, to examine people, rather than for the purpose of publicity or
education. In this case the truck is simply a convenient method of
extending clinical work to districts that have no dispensaries, or to
the homes of patients who cannot or will not go to the dispensary.
But even where service is the main purpose, these trucks are of value
educationally, particularly in this early stage of their use when their
novelty attracts attention to the clinics. Other traveling dispensaries
are intended chiefly to demonstrate to the community the need of
establishing, permanently, some such service as the dispensary gives
during its brief stop-over.
CLEVELAND CHILDREN’S YEAR SPECIAL
A traveling truck dispensary was adopted as a feature of the Children’s
Year by the Children’s Year Committee of the Cleveland Council of
Defense. Mr. J. Dean Halliday, Director of the Bureau of Health
Education of the Cleveland Department of Health, who planned the
construction of the truck and directed its use later, had charge of a
similar campaign for the American Red Cross Tuberculosis Commission in
Italy.
The type used both in Cleveland and in Italy[5] as shown in several
illustrations (see cuts opposite pages 28 and 30) has side tents,
which, when set up, provide fair-sized rooms. The tent on the left was
used as a waiting and dressing room for the mothers who brought babies
for examination; that on the right as lecture and exhibit room. Here
posters and model outfits for the baby were displayed and literature
was given away. The body proper built on the carriage of a large army
truck was fitted out as a model dispensary with examining tables,
scales, measuring stands, desk, cabinet for supplies, electric lights,
and hot and cold water. The equipment included a screen and motion
picture machine which could be set up on top of the truck for evening
programs. In Cleveland the truck was driven by members of a volunteer
women’s motor corps organization, uniformed for the purpose and carried
a physician, a nurse, and a sanitary patrolman, all assigned from the
Health Department.
[Illustration: CLEVELAND CHILDREN’S YEAR SPECIAL
Interior of truck fitted up as a dispensary with steps let down for
visitors. See pages 27 and 28.]
[Illustration: TRUCK WITH EXTENSION DEVICES
The usefulness of this truck for demonstrations and exhibitions is
more than doubled by the tents which are strapped to the sides of the
truck in travel and set up at each stopping place, and by the motion
picture apparatus which is set up on the roof. See page 28.]
Public-domain text, read in full here on John Shaqi.
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