Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
The extensive use of this method of disseminating knowledge in the
past, and the probable continuation and extension of it in some form,
have made it seem desirable to bring together as much as possible of
the working knowledge which has been gained in planning and conducting
these campaigns, and to put it at the disposal of those interested in
popular forms of educational work. The material here presented is thus
not so much an evaluation of the traveling campaign method of spreading
information as a review, or perhaps better, an anthology of practical
experience thus far formulated, plus the observations of the author of
the volume. The practice of those who have had first-hand contact with
the problems and possibilities involved will undoubtedly have value for
future planning. It is hoped, however, that the experience here set
down, instead of forming a sole reliance or boundary to effort, may
become a stimulus to the play of fresh ingenuity in creating new forms
of illustrative material.
But as to the question of evaluation, until more data on these
campaigns are recorded, that will still need to be done by those
responsible for each particular tour and conversant with the particular
conditions and requirements of the case. It is a familiar and not
unnatural tendency, in selecting an avenue by which to reach the
public, to adopt a method already used by someone else without waiting
to get full information on its advantages and limitations. This happens
in large part no doubt because the information desired is often hard
to get without extensive inquiry. A second purpose of this volume is
to bring together in brief compass the available data on traveling
campaigns and thus to lessen the burden of extended inquiry for those
who will need to make practical decisions.
In addition to a pooling of the facts gained through the practical
conduct of traveling publicity campaigns it is further hoped that the
material here assembled may provide a sort of nucleus or center of
gravity which will attract criticisms and further data. The criticisms,
in the course of time, may lead to a fuller treatment of the subject,
and afford a better basis for determining whether the advantages
of campaigns set upon wheels outweigh their inherent disadvantages
when viewed in relation to particular projects or other campaign
possibilities.
In the meantime grateful acknowledgment is made to the many who have
already been generous in answering inquiries and furnishing information
gained from their daily contact with traveling campaigns, and to those
who have furnished photographs and offered many helpful suggestions.
SHELBY M. HARRISON.
TABLE OF CONTENTS
PAGE
EDITOR’S PREFACE iii
LIST OF ILLUSTRATIONS xi
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