CHAPTER I INTRODUCTORY 1 CHAPTER II PURPOSES AND ADVANTAGES OF TRAVELING CAMPAIGNS 3 The Train as an Event 4 A Tour as a Campaign “Feature” 6 Novelty and the Danger of its Wearing Off 6 Not a Quick Method 7 Traveling Campaigns and Results 8 Cost of Tours 8 As Between Trains and Trucks 10 CHAPTER III HOW TRAINS HAVE BEEN USED IN CAMPAIGNING 13 Agricultural Trains 13 Health Trains 20 War Propaganda 21 A Government Safety First Train 23 Trolley Tours 23 CHAPTER IV CAMPAIGNING WITH MOTOR VEHICLES 25 Motion Picture Tours 25 A Typical Motion Picture Motor Tour 26 Traveling Dispensaries 27 Cleveland Children’s Year Special 27 Motor Truck Clinics in Italy 30 A Government Child Welfare Special 30 Speaking Tours by Automobile or Motorcycle 34 A Motorcycle Knight of Health 34 Carrying the Canning Kitchen to the Food Supply 37 “Caravans” of Trucks 39 CHAPTER V ADVANCE PUBLICITY AND ORGANIZATION 42 Importance of Good Advance Work 42 General Advertising 43 Specialized Appeal 44 Arrangements for Distributing the Attendance 44 Arrangements for Local Co-operation in Management 45 Getting the Advance Work Done 46 Qualifications of the Advance Agent 49 The Job of the Advance Agent 50 Assignments of Advance Work for Local Committees 52 Explanatory Statement for Local Co-operating Committees Regarding the Pennsylvania Food Conservation Train 54 Reception Committee 55