Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles — John Shaqi
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
One of the simplest and frequently a very effective form of traveling
campaign is the speaking tour of which examples are numerous
and familiar. Suffrage, prohibition, and many other causes have
been promoted by traveling speakers in conspicuously painted or
decorated automobiles. The speakers may carry with them all sorts of
attention-getting devices, from a supply of leaflets to distribute, to
a set of properties that would rival the stock of the old-time patent
medicine man.
A MOTORCYCLE KNIGHT OF HEALTH
The following picturesque description of “A Modern Knight Errant,
Carrying Health Gospel at Fifty Miles an Hour on A Motor Cycle,” is
taken from an article by Samuel Hopkins Adams, about the work of the
Wisconsin Anti-Tuberculosis Association[6]:
_The “Flying Squadron of Health”_
Seven o’clock of a June evening in the lake country to the north.
Supper is over. The mail has come jolting down by stage from
the nearest railroad point, fourteen miles distant, and has been
distributed from the post office which is also the general store and
the council-house of the locality. The population, gathered in from a
considerable radius, is talking a little politics, chewing a little
tobacco, speculating a bit on the likelihood of rain, and yawning
itself into readiness for home and bed. Far up the dusty road there is
an approaching commotion, perceptible both to ear and eye. Presently
the center of it materializes in the form of a motorcycle bearing a
man and a pack. The cycle pop-pops itself into a stationary phase. The
man dismounts, gives a pleasant “good evening” to the gossiping group,
appraises the immediate lay of the land with a practiced eye, unstraps
a pack or two, and in an incredibly short time has a light silk tent up
in a chosen spot by the road-way, a cooking kit laid out, a Dutch oven
set, and the “makings” of a fire gathered near it.
Now, here is romance for the young of the hamlet, Gypsying a la mode!
Knight-errantry at fifty miles an hour! The news runs amuck in the
locality and in no time there is a growing gathering. Questions begin
to fly; to each the newcomer has his brief but courteous answer, all
the time busy with his preparations for spending the night in the open.
Presently he unfolds carefully a case containing placards, setting them
up one by one against the stone fence. Conjecture, by this time, is at
the point of explosion.
“What are you sellin’, Mister?” comes the direct question.
“Nothing,” answers the stranger, setting up still another placard, and
stepping back to estimate the effect.
“Got a show?”
“Why, yes! in a way.”
“Givin’ out samples?”
“Not exactly.”
“Patent medicine feller, I guess,” surmises one. “Seen a couple of
’em over to Humphrey’s last fall.” “Naw,” controverts another, “He’s
sellin’ pictures, can’t ye see?” “Ain’t goin’ to preach, be ye, young
man?” queries a third.
“That too, in a way,” says the motorist.
Public-domain text, read in full here on John Shaqi.
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