Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles — John Shaqi
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Curiosity is now at its height. The crowd couldn’t be driven away by
a thunder shower. The newcomer has nursed the situation until he has
an absorbed attentiveness when he addresses the people in direct and
simple words, explains why he is there, and talks to them about the
peril of consumption and the ready-to-hand methods of guarding against
it, using the charts which he has set up to fortify his telling points.
It is done with a very conversational, homely and personal touch, so
that the audience is encouraged to ask questions about the individual
symptoms, the danger of “catching” the disease, the chances of cure
for this or that friend, what hospital will take old Mrs. Tinkley,
bedridden now for six weeks, and so on through the roster of health
and sickness topics which make up so large a part of the immediate
interests of countryfolk.
When the talk is over the visitor asks for the telephone, calls up a
town perhaps fifty or sixty miles away, and those who are near enough
to cock an ear hopefully (which includes as many as can crowd into the
store) hear something like this:
“Siddallville? Hello! That you, Mr. Conway? Yes. Werle.... I’ll be
there to-morrow night to speak.... No; I’ve got everything....
What’s that? No; no cost. All you have to provide is the hall and
the audience. I’ll furnish the rest.... Yes; seven-thirty to-morrow.
Good-bye!”
In the morning all that remains at the cross-roads to tell of the
visitation is a little heap of ashes, some queer marks in the dust
where the heavy-studded tires have passed--and a germinating seed of
education. The gospel has come to Shucktown.
* * * * *
Wisconsin has since tried something believed to be even better than the
“modern knight.” Finding that the motion pictures were a much greater
attraction than stereopticon slides, and having a four-reel health
film to show, the Wisconsin Anti-Tuberculosis Association gave up its
motorcycle and substituted a motion picture truck which is better
fitted to transport the necessary machinery for its traveling campaign
work.
CARRYING THE CANNING KITCHEN TO THE FOOD SUPPLY
An ingenious use of a truck as a first aid to canners is illustrated in
the photograph opposite page 38. This canning truck, chiefly intended
for service to those coming to see it, but also carrying its message
of war service to many neighborhoods, was sent out by the Women’s
Committee on Food Conservation of the Pittsburgh Food Administration.
The purpose of the truck is well described in a dodger, as follows:
LET US HELP YOU
=How=--With our canning truck.
=When=--At any time you can use us.
=Where=--At your own home or any other convenient place for you.
=Why=--To save home products for home use and leave for the Government
the output from commercial canneries for our soldiers. It is a sin
today to waste surplus vegetables if they can be canned.
Public-domain text, read in full here on John Shaqi.
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