(7) An exhibition to the general public, either through actual contact or resulting channels of publicity, of the development of the motor vehicle for military purposes. The Lincoln Highway Association has co-operated with the Motor Transport Corps in advertising the passage of the train along the Lincoln Way, and through its subsidiary organizations it took a large part in making advance arrangements for the welcome to and the entertainment of the personnel of the convoy. In addition, all the usual channels of publicity were employed in advertising the trip of the convoy, and an officer acting as advance publicity agent, preceded the train one or more days in order to give notice of its approach and to make final arrangements for its entertainment. A personal letter was written to the governor of each state and to the chief official of each town, village and city and to heads of civil and commercial organizations along the route, requesting their co-operation in making the trip a success. A recruiting officer with proper equipment accompanied the train and often went ahead to placard towns and arrange for meetings at which Motor Transport moving pictures were shown and the newly planned system of vocational training to be given in the Motor Transport Corps schools was explained. All the cargo trucks in the train carried signs describing the various phases of the Motor Transport Corps activities. The Associated Press and the Knights of Columbus had representatives with the train and there were also several freelance writers representing newspaper syndicates. All the war activity organizations, especially the War Camp Community Service, were advised of the passage of the train and did everything possible to make the men comfortable and to entertain them. As a result of all this publicity the passage of the train was marked by a continual succession of hearty greetings and hospitable entertainments. Each community, large or small, passed through did something to show its appreciation of the visit and its interest in the purposes of the trip. In many instances the entertainment program and street decorations were most elaborate. FOOTNOTES: [4] Not all of the touring campaigners have considered it an advantage to carry camping outfits. Some of them say that the work is so strenuous that they should have good beds at night and no responsibility for providing for their own comfort. On the other hand, in some districts camping may provide more comforts than rural hotels would. [5] After making a study of the Cleveland trucks sent to Italy, the Chicago Tuberculosis Institute designed a lighter machine similar to that described on page 31. [6] Health to Sell, Samuel Hopkins Adams, La Follette’s Magazine, December, 1914. V ADVANCE PUBLICITY AND ORGANIZATION IMPORTANCE OF GOOD ADVANCE WORK