Articles announcing the tour of this train have been sent to all the large newspapers in the east Texas territory, also to the county newspapers. Individual letters have also been sent to the large peach growers, urging them to attend these meetings. In counties where there is a county demonstration agent, a great deal is being done to bring the matter to the attention of the farmers. Large posters have been put up a couple of weeks in advance of the train all through the different towns at which stops are to be made. The chambers of commerce and business organizations have been called upon several weeks in advance and furnished with full data, and they are doing all they can to make the meetings a success. The county judge in each county has given his co-operation by declaring the week in which the work is being conducted in his particular county as Horticultural Week. The chambers of commerce have, in many instances, made arrangements for special features in connection with the visit of our train. QUALIFICATIONS OF THE ADVANCE AGENT The personality and previous experience of the person needed to carry out advance work form an important factor in the success of the whole undertaking. The agent should be able to work successfully with local committees, since much valuable publicity will be secured through their efforts. That is to say, he should be adaptable, clear, definite, and orderly in his statements and in handling a meeting, and be able to inspire enthusiastic interest in carrying out the plans he outlines. His training and experience at best should include knowledge of publicity or advertising methods, experience in working with volunteer committees, and general information of the subject matter of the campaign. Of these three, given an alert and intelligent worker who has a moderate amount of what may be called “publicity sense,” an understanding of how to organize volunteer workers is probably the most necessary element in his or her equipment. For he may acquire in a comparatively short time a working knowledge of the subject, and may call in outside assistance in preparing the news stories and advertising plans that he carries with him. But every local committee presents new and unexpected problems, and no amount of coaching can provide what is gained by experience in adapting plans and methods to the peculiarities of a local situation, winning over a local chairman who has prejudices or skepticisms, or simplifying or expanding plans of work to fit the resources of the town as the agent may estimate them in the brief time that he remains. THE JOB OF THE ADVANCE AGENT