Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles — John Shaqi
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
The first advance work is done by the committee or individual who
directs the whole enterprise from some central point, notifying local
persons of the purpose and the date of the agent’s visit. If there
is already a local representative of the movement in the community,
arrangements may be made which will save the agent much time in seeing
the editor, minister, school superintendent, and others on his list
whose co-operation he must secure. If there is no local representative,
letters should be sent directly to the persons upon whom he expects to
call.
The agent’s visit should be timed long enough in advance of the coming
of the train to allow for carrying out the publicity plans, and near
enough so that there will be no chance for interest to wane in the
interval. A ten-day start has been found satisfactory, especially when
the way has been paved for his visit and publicity and advertising
materials are ready for use. If an agent travels in an automobile, he
is better able to adapt his time to local needs and still keep ahead
of the train, than if he is dependent upon railroad schedules.
The Child Welfare Special of the Children’s Bureau was preceded by an
advance agent and the method is described in the bureau’s report of the
tour as follows:
The advance agent, who travels two weeks in advance of the car
arranges the itinerary, attends to the publicity, and organizes local
communities to take charge of the work. Her first step is to call
together a county child welfare committee. With their aid an itinerary
is mapped out, and then local committees are organized in the
communities to be visited. So far as possible, the agents work through
the local child welfare committees formed during Children’s Year.
These committees are asked to provide a suitable location for the
parking of the Special--a spot that is centrally located, well shaded,
and near a public room that can be used both as an exhibit and waiting
room. They are also asked to make a canvass of their districts before
the Special arrives, so that everyone may understand the purpose of
the conference. Each committee member has her field of work clearly
defined. A number of women are asked to serve as hostesses during the
conference, receiving mothers and babies, giving them numbers for
examination, and explaining the exhibit material.
The agent then distributes her cuts and other publicity material for
the newspapers, printed instructions for the child welfare committee,
copies of announcements that ministers are asked to make from
their pulpits, and posters advertising the coming of the Special.
She visits city and county officials, social agencies, editors,
physicians, clergymen, farm advisers, county demonstrators, business
men, and other representative citizens to explain the purpose of the
visit of the car.
As a result of this work of the advance agent, the staff finds
everything is in readiness on the arrival of the Special.
Public-domain text, read in full here on John Shaqi.
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