Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Ask every merchant who has a sign writer or who makes his own window
cards to make up in his best style a card or sign announcing the coming
of the train.
=Slides in Moving Picture Theaters.= See that slides are displayed in
the moving picture theaters announcing the coming of the train. The
following makes a satisfactory slide:
SEE THE PICTURES AND WAR RELICS
AND
LEARN WARTIME COOKERY
FOOD CONSERVATION TRAIN
_FREE_ _FREE_
12th St. SIDING, PENNSYLVANIA R.R.
10-12 A.M. 2-5 P.M. JULY 15
=Mention in Advertisements of Local Merchants.= Local food dealers,
especially those selling substitutes, should be interested in getting
their customers to see the exhibits and demonstrations. Ask them to
mention the train in their newspaper advertisements preceding its
arrival.
In addition to the usual advertising space of food dealers your
newspaper may be able to have a special page of food advertisements
with a large announcement of the train in the center.
Other advertisers may also be willing to mention the food train and may
find a way to work it into their advertisement as follows:
On your way to the Food Conservation Train on Tuesday, don’t fail to
drop in and see our new assortment of men’s neckwear, etc.
COMMITTEE ON SPECIAL DELEGATIONS
Since only a certain number of the people can see the train during
its brief stay and ALL the people should receive its message, it
is important that special delegations be arranged for, with the
understanding that the delegates will pass on the message brought by
the train to members of their organizations.
Morning attendance is lightest. As many as possible of these special
groups should be arranged for during the morning.
The director of the train and the chairman of the reception committee
should each receive a list of delegations that expect to attend, also
the hour when they will arrive.
If any special group promises to come at a given hour, have a committee
member meet them and introduce them at the train. People will be more
likely to come if they feel some special attention is being shown them.
The following groups are suggested; others may be added or substituted
as the committee may decide:
=Officials.= An official delegation made up of members of council
of defense, city officials, chamber of commerce, trades assembly,
Red Cross and other war agencies, newspaper editors, and others.
This delegation should be the first to come in the morning after the
reception committee arrives.
=Schools.= Special arrangements for the attendance of school children
in the morning are suggested on a separate assignment sheet, with the
heading “Schools.”
=Churches.= See the assignment on Co-operation of Churches for a
suggestion for having delegations from church societies.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account