Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
7. Attendance of foreign born.
8. Speaking.
9. Personal canvass.
10. Motor service.
11. Miscellaneous.
RECEPTION COMMITTEE
A reception committee usually of from six to ten members should receive
the visitors at the train. It is desirable to have four members on
hand, usually from ten to twelve o’clock, and six members from two
to five o’clock to welcome delegations, distribute literature, give
information, and explain exhibits.
The committee will be given a list of expected delegations so that
their leaders may be known and introduced to the train staff.
The committee will find that the train offers an excellent opportunity
to tell visitors of local activities for food conservation and to
invite their co-operation.
It will be well to have the whole reception committee at the train a
few minutes before its first opening at ten o’clock so that they may
become familiar with exhibits and have time for a brief conference with
members of the staff.
COMMITTEE ON NEWSPAPERS
The advance agent will bring with him material for the local paper, to
which will be added the names of committee members and of persons who
are helping the committee.
Other material that should be of interest to the local papers includes:
1. A list of special delegations from lodges, churches, business
groups, and others that will visit the train.
2. Accounts of talks given by Four Minute Men and others about the
food train and food conservation.
3. An account of the work that is being done for food conservation by
the local committee.
=Editorials.= Editors may be glad to take advantage of the presence of
the train as an occasion for an editorial on some local aspect of the
food situation, as encouraging the use of home products, regarding the
food hoarders, and so forth.
=Out-of-Town Papers.= The newspapers in the territory adjacent to your
town will carry some news of its coming. In addition to news sent to
those editors from state headquarters they will be interested in your
local plans and the names of your workers.
ADVERTISING COMMITTEE
One of these assignments could be given to each of several members of a
committee. The more workers there are the more enthusiasm there will be.
=Posters.= There are probably several persons who would gladly make
posters announcing the train if they were asked. Give them the facts
and let them work out their own ideas. Have these posters shown in
store windows and in public buildings. See that all posters sent from
the Philadelphia office are placed where they will do the most good.
=Window Displays.= Invite merchants to have window displays on food
conservation and help them with ideas. The sheets issued by the Retail
Store Section of the Food Administration contain pictures of windows
that are easy to copy. Be sure that the window display contains an
announcement of the food train.
Public-domain text, read in full here on John Shaqi.
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