Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
=The Leaders.= The committee should see and actively interest the
clergymen. If they approve, they can do much to interest the members of
their congregations.
In the same manner, interest the chief foreign business men. Find out
what leaders among them have been revealed by the Liberty Loan and
other campaigns, and reach them.
=Workers.= Let every employer having foreign workers and every woman
employing foreign domestics advertise to and through them.
Arrange special hours for groups by languages and be sure to have an
interpreter or a speaker in their own language.
=Be Democratic!= Above all else be democratic in your dealings with
these foreign-born workers. Make them feel that they are asked to take
a part in a common experience, not that the native born are “unloading”
something upon the foreigners. Keep yourselves in the attitude of being
willing to learn as well as to teach.
COMMITTEE ON SPEAKING
Use the Four Minute Men in advertising the train. Call upon others
who can speak. Tell them what the Pennsylvania Food Administration is
trying to do with the train and ask them to speak for you.
The director and staff of the train are willing to address noon
meetings with the object of urging attendance at the afternoon session.
Factory employes can be reached in this way. Arrange with the manager
of any local corporation, particularly one employing girls, to have
such a meeting.
Try to have a speaker at any gathering that is held during the week or
ten days before the train arrives.
PERSONAL CANVASS
=The Men.= If your men are not as eager to conserve as the women, get
them to come to the train and we can help you to interest them. The
exhibit car especially contains war relics, pictures, and maps of
interest to men. Invite as many men as you can reach personally or by
telephone.
=The Farmers’ Wives.= The best publicity to farmers’ wives is personal.
Let the committee take the telephone book, divide up the names of the
farmers, and see that each farm woman is ’phoned to at least three days
before our coming. Have letters sent to farmers’ wives several days
before train arrives. (Forms supplied.)
If you know of interested women who are lame, or otherwise shut in,
send someone for them in an automobile.
=Last Minute Calls.= Personal telephone calls on a day before the train
arrives are an indispensable means of insuring attendance. Get some of
the older high school girls to divide up the telephone directory among
them and call up the numbers systematically from their own homes. They
should simply announce that the Food Conservation Train is going to be
in town to-morrow and give the time and place where it may be found.
If the train has been generally advertised a large attendance can be
insured by this method. It reminds people.
Public-domain text, read in full here on John Shaqi.
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