Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Here again the speaking and the outdoor demonstrations are evidently
regarded as the important features. Such a plan should not be
considered if the exhibits are of real importance. The audience that
has been standing during the program of perhaps half an hour or more,
and has then waited in line to go through the train, is a tired
audience and not nearly so responsive as though its members came fresh
to the exhibits. It is also true that when the program is so arranged
that the whole crowd is ready at one time to start through the train,
there is much more difficulty in managing the people and much more
dissatisfaction on the part of those at the rear end of the line. It
is difficult to get careful attention for exhibits from people who
are being moved ahead to make way for an impatient crowd standing in
long lines behind them. The managers of trains will do well to decide
in advance whether the speaking or the exhibits constitute the really
important feature of the program. If it is the exhibits, then the
speaking should be made incidental, perhaps, by having a ten-minute
talk given from the platform at regular intervals as a new group is to
be started through the train.
A PROGRAM COMBINING DEMONSTRATIONS AND EXHIBITS
A method of dividing the time between demonstrations in two cars and
an exhibit car was worked out satisfactorily on the Pennsylvania
Food Conservation Train. All the audience passed through the train
in the same direction, starting at the same point, except that
at the beginning of the session all the cars were filled at once
to avoid delays. When the first car was filled a talk on canning
started. No attempt was made to demonstrate a complete process, but
different vegetables or fruits were in various stages of preparation
continuously, so that a fifteen-minute illustrated talk brought out the
points that required emphasis. After about five minutes of questions
and looking at displays of equipment and canned articles, this crowd
moved on to the next car, while the first car was filled again with the
next group of arrivals. In the second car a similar program was given
on uses of wheat substitutes. In the third car two explainers met the
audience and explained the exhibits found there. As the topics in all
three cars were closely related (the demonstrations showing how to save
food and the exhibits showing why food saving was necessary), an hour
spent in three cars gave variety enough to keep interest awake and
still kept closely to the one big idea--“Save Food.”
[Illustration: DEMONSTRATION CAR
A day coach used for a canning demonstration on the food conservation
train of the New York Central Railroad and the New York State College
of Agriculture.]
[Illustration: AN OUTDOOR PROGRAM
Crowd listening to a speech at the War Trophy Train which toured
Kentucky as a feature of the Fourth Liberty Loan campaign.]
OUTDOOR SPEAKING AT TRAINS
Public-domain text, read in full here on John Shaqi.
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