Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
A section of a Liberty Loan War Relic Train. Canvas covers can be
thrown over the framework to protect the exhibit from the rain. This
framework also provides a support for arc lights, so that the exhibit
can be displayed at night.]
EXHIBITS
Having selected the subject matter, you have a choice of presenting it
through exhibits, demonstrations, talks, or all three.
For still exhibits the use of models, objects, cartoons, posters,
transparencies for the windows, and brief slogans or statements on
placards have been found most suitable. As is brought out in a later
section under methods of display, the dimensions of a car place severe
limitations on the forms that may be used to advantage, and the same
principle applies to the selection of these as to the content of a
train exhibit.
Just as there should be few ideas so there should not be too many
sizes, shapes, and forms of exhibits which confuse the eye in the way
that variety of topics confuses the mind.
Because of the necessity of moving people through the cars rapidly
enough to make way for others to follow, it is essential that whatever
is displayed may be quickly seen and understood. This limitation rules
out many forms that might be shown satisfactorily in halls. Anything
that is expressed chiefly by words may better be left to speakers
and printed matter for distribution as there is not time to read
words and figures and, indeed, visitors have little inclination to
do so. Diagrams, particularly those presenting detailed facts, also
call for close examination and delay the progress of visitors. One
train exhibitor of experience says: “One of the greatest dangers to
be avoided is an excess of charts and small type. The exhibit should
be such that the crowds can be kept moving through the car and,
nevertheless, be able to seize the principal points intended to be
taught.”
A description of a part of a single health car in one report includes
“75 wall charts illustrating the cost in human lives of tuberculosis,
typhoid fever, and diarrhea. Each series of charts has grouped about
it from two to twelve models. Several hundred photographs show
occupational conditions favorable to tuberculosis.” Such a collection
as this is suited only to intensive study and not at all to a popular
traveling exhibit.
Methods used to attract attention to one thing should not distract
attention from other things. For example, in a certain health car
a bell struck every three minutes tolling the one hundred and
seventy-five thousand deaths annually from tuberculosis. This is a
striking and effective way of making people heed a startling fact, but
unfortunately every time the bell rang in so small a space as the car
it interfered with the study of other features being presented.
Public-domain text, read in full here on John Shaqi.
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