Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles — John Shaqi
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
BIBLIOGRAPHY 137
INDEX 143
LIST OF ILLUSTRATIONS
OPPOSITE PAGE
The New York State Healthmobile 10
Interior of Exhibit Car of the “Peach Special” 14
Health Cars of the Louisiana Department of Health 20
Cleveland Children’s Year Special 28
Truck With Extension Devices 29
Traveling Dispensaries 30
Interior of Child Welfare Special of the Federal Children’s Bureau 31
Canning Squad and Portable Kitchen 38
A Transcontinental Truck Tour 39
Poster Advertising the Coming of an Exhibit Train 44
Group of Objects Expressing One Idea 70
Demonstration Car 76
An Outdoor Program 77
Flat Cars Used for Displaying Captured German Trophies 80
Interior of Health Exhibit Car 84
A Well Arranged Exhibit Car 85
Food Conservation Train of New York State College of Agriculture 86
Arrangement of Railroad Car Interior 87
Car Especially Designed for Cooking Demonstrations 92
I
INTRODUCTORY
The tour of the peddler with a pack or cart stocked with goods for sale
and a budget of news for free distribution, and that of the patent
medicine man with his illustrated lecture of misinformation that sells
his dubious wares are forms of traveling publicity campaigns long
familiar in rural districts.
Of recent years many peddlers, carrying new ideas and useful
information but no goods for sale, have been going about the country
representing national and state government bureaus and private
organizations. Their wares are helps to better crops, better houses,
better health. Their mode of traveling has progressed from wagons to
trains and from trains to motor trucks. The size of the enterprise
has varied from a single wagon or automobile with a speaker and a
batch of leaflets to a train of railroad cars or trucks that carry a
traveling exhibit rivaling the “Greatest Show on Earth.” The tours
extend from a jaunt through the county or the districts of a city
to a transcontinental journey. Whatever its form, if the purpose of
the enterprise is to spread information or ideas, or to promote a
community program, it is of interest from an educational and publicity
standpoint.
Public-domain text, read in full here on John Shaqi.
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