Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
Committee on Newspapers 56
Advertising Committee 57
Committee on Special Delegations 59
Committee on Co-operation of Churches 61
Committee on Schools 62
Committee on Attendance of Foreign Language Groups 63
Committee on Speaking 64
Committee on Personal Canvass 64
CHAPTER VI
THE MESSAGE OF THE TOUR 66
Choice of a Topic 67
What to Tell 70
Making up the Program 71
Programs of Exhibit Trains 73
A Program Combining Demonstrations and Exhibits 76
Outdoor Speaking at Trains 77
CHAPTER VII
EXHIBIT CARS 78
Types of Cars 78
Traveling Accommodations for Staff Members 80
Treatment of Car Interiors 80
Exhibits 81
Use of the Space for Display 84
Placing Exhibits 87
Arrangement of Subject Matter 88
Some Observations from Practical Experience 90
Arrangement of Car for Demonstrations 92
CHAPTER VIII
THE TOUR OF THE TRUCK OR TRAIN 94
The Places to be Visited 95
Receiving the Visitors 97
The Rate of Progress in Exhibit Cars 99
Distributing the Attendance 101
Explaining the Exhibits 104
CHAPTER IX
FOLLOW-UP WORK 106
Getting the Subject Talked About 107
Printed Matter for Distribution 109
Publicity Following the Train’s Stop 110
Organization of Local Forces 111
Checking Up Results 113
APPENDIX: Reference Lists of Train, Truck, Trolley, and other Traveling
Campaigns 117
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account