Traveling publicity campaigns : $b educational tours of railroad trains and motor vehiclesRoutzahn, Mary Swain
History
Traveling publicity campaigns : $b educational tours of railroad trains and motor vehicles
Routzahn, Mary Swain
Educational exhibits, Traveling
PURE SEED SPECIAL: home power equipment, 16;
arrangement of exhibits, opposite 87;
exhibit trains, 124, 126;
“Gospel of Good Seed,” 138
PURPOSE: and advantages, 3-4, 117;
of Motor Transport Corps tour, 39-40
RAILROADS: co-operation of, and list of educational tours, 117-129;
bibliography, 137-140, 142.
See also _Trains_
RECEPTION COMMITTEES: advance assignments for, 55, 98
RELAXATION: staff members need, 103, 105
RHODE ISLAND: publicity tours, train equipment, 130
SAFETY FIRST TRAINS: publicity tours, 128, 129;
bibliography, 141, 142
SCHEDULE: train stops discussed, 94, 96-97;
work and rest periods, 103-105
SCHOOLS: co-operation, 62;
attendance of children, and management, 102;
car as model school room, 128, 129;
and dental education, 132;
of conservation, 140
“SKIP STOPS,” 97
SPEAKERS: attraction of prominent, 6;
short talks in lecture coaches, 15;
outdoor lectures, 16, 77;
Hessian Fly Special, 18-19;
health talks and child welfare, 21, 24;
advance work for committees on, 64;
chief factors of success, 73, 74, 75;
explainers, 104
STAFF MEMBERS: traveling accommodations, 80;
provision for rest and comfort, 103, 105
TENNESSEE: publicity tours, train equipment, 125
TEXAS: Peach Special, 13-14;
agricultural train program, 74-75;
publicity tours, 125
THEATERS. See _Motion Pictures_
TOPICS: selection of, 67-68;
presentation, 68-71
TOURS: factors in planning, 94-105;
time stops, 96-97;
“skip-stops,” 97;
list of traveling campaigns, 117-136
TRAINS: advantages of tours by, 4-8, 11;
campaign costs, 9;
agricultural campaigns, 13-19;
health tours, 20-21;
trolleys, 23;
child welfare, 24;
planning an itinerary, 94-97;
moving visitors through, 99;
list of agricultural, 118-127;
list of food conservation, 123, 125;
list of health specials, 127-128;
safety first trains, 128, 129;
safety first tours, 128, 129;
bibliography, 137-141
TRANSCONTINENTAL TOURS: purposes, 39-40;
Lincoln Highway Association co-operates, 40-41;
train equipment, 133
TROLLEY TOURS: child welfare, 23-24, 135
TRUCKS: advantages of tours by, 4, 5, 6-8, 11;
cost of tours, 9;
adaptability, 11, 25;
North Carolina health car, 26;
traveling dispensaries, 27-34;
Children’s Year Special, 27-29;
clinics in Italy, 30;
Child Welfare Special, 30-34;
speaking tours, 34-37;
canning truck and portable kitchen, 37-39;
transcontinental tour, War Department, 39-40;
and Lincoln Highway Association, 40-41;
planning an itinerary, 94-97;
list of agricultural, 129-130;
list of food conservation, 130;
list of health specials, 131-133;
motor transport tours, 133-134;
motion picture tours, 134-135;
bibliography, 138, 140, 142.
See also _Automobiles_
TUBERCULOSIS: motor truck clinics in Italy, 30;
Wisconsin Anti-Tuberculosis Association, 34, 37;
attention getting device, 82;
health tours, and publicity, 127, 128, 131, 132, 133, 136;
bibliography, 139, 140, 141, 142
Public-domain text, read in full here on John Shaqi.
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