Twenty-five years of the Philadelphia Orchestra, 1900-1925Wister, Frances Anne
History
Twenty-five years of the Philadelphia Orchestra, 1900-1925
Wister, Frances Anne
Philadelphia Orchestra
In looking back over the years, details come to mind. Much anxiety used
to be felt about Saturday nights, as bad weather meant a poor audience
and knocked the box office receipts. Now, the audience is anxious for
fear of uncomfortable delays on the steps during a storm, on account of
the crowd.
Another detail was the efforts that the women made long ago to brighten
up the appearance of the Saturday evening house, by asking their
friends in the boxes to wear gay clothes.
* * * * *
The policy of the Philadelphia Orchestra Association has always been
to sell tickets at moderate prices. Tickets for the best seats for the
first regular series of six concerts sold for $8.00. Students could
buy tickets for the amphitheatre for $1.75 for fourteen rehearsals
and $2.00 for fourteen concerts. The price of tickets has increased
seventy per cent and operating expenses have increased five hundred per
cent in twenty-five years, but considering this, the tickets are still
moderate. A story is told by Mr. George T. Haley, of the Academy of
Music Ticket Office, loyal friend to the orchestra, of how as a young
assistant agent he was in charge of the window on the first day of the
first sale for the Philadelphia Orchestra. He opened promptly at 8.30
a. m.; the first sale was about ten and the next about four in the
afternoon. Now, his principal business in connection with the orchestra
is to placate the people who cannot get the seats they want or get any
seats at all.
* * * * *
The Business Management of the Association has been since 1915 in the
hands of Mr. Arthur Judson, whose ability and that of the Assistant
Manager, Mr. Louis A. Mattson, is well known. Mr. Judson manages,
likewise, the Philharmonic Orchestra of New York and the Cincinnati
Orchestra. Mr. Mattson manages the summer concerts in Fairmount Park,
for which a number of Philadelphia Orchestra men are engaged. The ease
with which a large amount of business is conducted, and one in which
there is much detail, is due to the organizing talents of Mr. Judson
and to the devotion and long training of the office staff under him.
The Association is fortunate in having a manager of such rare business
acumen, whose talents have developed as necessity arose; until it is
safe to say that there is no more ably managed musical organization in
the country than this. To Mr. Mattson falls the task of distributing
the seats, no easy one in 1925, when there are almost none to dispose
of. No mention of the business end of this enterprise would be complete
without the names of Miss Ruth O’Neill, Miss Elizabeth M. Russell
and Miss Margaret E. Pringle, not to forget Mr. Stokowski’s private
secretary, Miss McGinty, who eases the thorny business path of an
artist.
* * * * *
Public-domain text, read in full here on John Shaqi.
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