War Posters Issued by Belligerent and Neutral Nations 1914-1919
History
War Posters Issued by Belligerent and Neutral Nations 1914-1919
Posters; War posters; World War, 1914-1918 -- Posters
Since the days of Dürer and Holbein, Germany has been barren in pictorial
art. In all her applied arts, as well as in her graphic arts, she has
followed a policy of skilful adaptation, borrowing and remoulding on more
economic lines the best products of other countries.[2] On the one
hand--in the years before the war--the sanest British methods of
typography and book production were deliberately imported into Germany; on
the other hand, the most freakish of cubist and vorticist paintings found
in Germany their principal buyers. If any note was added to what she
adapted, it was that of an additional violence--the open assertion of
Germany's idea that "force is beauty."
The war posters of Germany act as a mirror to German mentality. They dwell
chiefly on one thing--force. Subjects and treatment are often crude and
brutal, marked by a scorn and avoidance of human sympathy. Here and there
we find a certain sensuous beauty, but, as a rule, they look on life with
a coldness that is almost cynicism, an impassiveness that is nearer
cruelty than pity. The remotest student could deduce a clear idea of the
enormous gulf that lies between the national temperament of Germany and of
France by a comparison of the posters of Engelhard, Leonard, and Erler
with those of Steinlen, Faivre, Roll, Poulbot, and Willette.
But when all that is said, one has to admit that the German, above all
others, does grasp the essential value of the poster as a means to an end.
He realises that in the best poster there must be something of what was
aimed at in the Post-Impressionist movement in painting, a desire for
summarised form, strong and simplified line, and the reduction of tones to
an arbitrary convention. And though we have used the word
"Post-Impressionism," we are only suggesting that the poster should
accomplish what the stained-glass window at its best--with a religious
instead of propagandist or commercial purpose--accomplished five hundred
years ago. While the British poster must see everything in the round, must
try to reproduce all that is intensely obvious in the varied texture and
material pageantry and inexhaustible colouring of life, Germany is rightly
content to be deliberately abstract, to seek the common factors from what
is large and general, and to endeavour to find symbols to express ideas.
She is not concerned with the pursuit of spiritual or physical beauty, but
with a striking novelty or decorative composition. The colour schemes of
the German posters are more curious and insistent than attractive, but
they do possess that knock-down force which, after all, is the object of a
poster. Its pictorial quality is a secondary matter; if it is a fine
piece of wall decoration that one would like to live with, so much the
better; but its function is to arrest and to make itself remembered.
Indeed, the poster must be like a beacon set on a hill to which all eyes
must go, all roads must seem inevitably to lead. The beacon is a flare in
Public-domain text, read in full here on John Shaqi.
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