War Posters Issued by Belligerent and Neutral Nations 1914-1919
History
War Posters Issued by Belligerent and Neutral Nations 1914-1919
Posters; War posters; World War, 1914-1918 -- Posters
the night; the poster must act as a flare in the day.
The famous sentence from the Academy discourses of Sir Joshua Reynolds,
which is inscribed as a motto over the entrance to the Victoria and Albert
Museum--a sentence much quoted during the Victorian era, but in these
latter days perhaps little regarded--may be applied to the poster equally
as to more durable and delightful works: "The excellence of every art must
consist in the complete accomplishment of its purpose." If the poster
which accomplishes its purpose is indeed the most "artistic," then Germany
excels in the artistic poster. It may be brutal, it may be ugly, it may
even shock and repel; but there is always in the best examples, instinct
in their very conception, a definite purpose which gains full expression,
because the artist has been trained to limit himself to what he has to
say, and to say that with all his might.
The illustrations to this volume include work by several of the German
poster artists, which, symptomatic of the whole, will serve to illustrate
the foregoing remarks. Mention has already been made in the section
dealing with British posters of the strong, rugged simplicity of Louis
Oppenheim's "Hindenburg." The artist has in this most successfully
imposed upon the spectator, not the bolstered-up individual of real life,
but the strong, massive calm we seek for in the ideal leader, the man in
whom we can place entire confidence. It is thus, in addition to being a
successful poster, a piece of successful propaganda. But as its strength
is in its reserve and the quiet it imposes, so in Engelhard you get
passion released and surging over the onlooker with its flood of hatred.
His "Nein! Niemals!" (illustration No. 43) is a powerful instance of this.
It is almost impossible to look at the grasping, claw-like hands and
ravenous face without a fury of hate, and a realisation of how Germany
mastered her people. "Elend und Untergang folgen der Anarchie" (Misery and
Destruction follow Anarchy), a poster of the German Revolution by the same
artist, is another example of intense force, but this time, for all the
brutality of the bestial gorilla figure, wonderfully held in reserve and
simple. Bearing a curious comparison with the Czecho-Slovak posters by
Preissig, published in New York during the last stages of the War, is the
German War Loan poster (illustration No. 35, used also as a design for the
back of the cover) by Otto Leonard, "Zereisst Englands Macht" (Rend
England's Might). Wohlfeld's poster appealing for women's hair, which is
reproduced as a frontispiece, and the poster of the Ludendorff Fund for
those disabled by the War (illustration No. 46), show other phases of
strength and reserve equally good in their way.
Public-domain text, read in full here on John Shaqi.
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