In 1756 James Whatman began to manufacture a new, smooth paper to replace the laid variety that had been used since the importation of paper into Europe in the 12th century. Whether Whatman or the renowned printer John Baskerville was the guiding spirit in this development is uncertain.[16] Baskerville, who had been experimenting with type faces of a lighter and more delicate design, had been dissatisfied with the uneven surface of laid paper. Possibly he saw examples of the Chinese wallpaper on wove stock, made from a cloth mesh, which was a staple of the trade with the Orient. Hunter[17] describes the new mould: The wove covering was made of fine brass screening and received its name because it was woven on a loom in about the same manner as cloth. It left in the paper an indistinct impression resembling a fabric. Baskerville had been in the japanning and metal-working trades before becoming a printer, so that he was naturally familiar with this material, metal screening having been used in England for other purposes before it was put to use as a material upon which to mould sheets of paper. The first book printed in Europe on wove paper unquestionably was the Latin edition of Virgil produced by Baskerville in 1757. This was, however, partly on laid also. The actual paper was made in James Whatman's mill in Maidstone, Kent, on the banks of the river Len, where paper had been made since the 17th century. Whatman, who became sole owner of the mill in 1740, specialized in fine white paper of the highest quality. But while the book attracted considerable attention it did not immediately divert the demand for laid paper, since it was looked on more as an oddity than as a serious achievement. Baskerville was strictly an artist: he took unlimited time and pains, he had no regard for the prevailing market, and he produced sporadically; also, he was harshly criticized and even derided for his strange formats.[18] With such a reputation for impracticality the printer's influence was negligible during his lifetime although, of course, it was widely felt later. [14] Jackson, _op. cit._ (footnote 12), p. 29. [15] Dard Hunter, _Papermaking through eighteen centuries_, New York, 1930, pp. 148, 152. [16] A. T. Hazen, "Baskerville and James Whatman," _Studies in Bibliography, Bibliographical Society of the University of Virginia_, vol. 5, 1952-53. For a brilliant study of the Whatman mill, where practically all wove paper up to the 1780's was manufactured, see Thomas Balston's _James Whatman, father and son_, London, 1957. [17] Hunter, _op. cit._ (footnote 15), p. 215.