Will Bradley, His Chap Book: An account, in the words of the dean of American typographers, of his graphic arts adventures ... — John Shaqi
Will Bradley, His Chap Book: An account, in the words of the dean of American typographers, of his graphic arts adventures ...Bradley, Will
History
Will Bradley, His Chap Book: An account, in the words of the dean of American typographers, of his graphic arts adventures ...
Bradley, Will
Bradley, Will, 1868-1962; Printers -- United States -- Biography; Printing -- United States -- History
I now become a member of the newly formed Arts and Crafts Society of
Boston, possibly a charter member, and contribute two or three cases
and a few frames of Wayside Press printing to the society’s first
exhibition in Copley Hall. This showing wins flattering approval
from reviewers--laughter from printers who comment: “Bradley must
be crazy if he thinks buyers of printing are going to fall for that
old-fashioned Caslon type.”
At this time the Caslon mats, imported from England, are in possession
of one or two branches of the American Type Founders, probably those
in New York and Boston, possibly the Dickenson Foundry in Boston.
Less than a year after my original receipt of body sizes of Caslon
in shelf-faded and fly-specked packages, these foundries cannot keep
pace with orders and it is found necessary to take the casting off the
slow “steamers” and transfer mats to the main plant in Communipaw, New
Jersey, where they can be adapted to fast automatic type-casters. Here
additional sizes are cut and a new series, Lining Caslon, is in the
works--and, with novelty faces no longer in demand, foundries outside
the combine, not possessing mats, are hurrying cutting.
“_When the tide is at the lowest, ’tis but nearest to the turn._”
That quotation certainly applies to the year 1895 that had started
with so little to its credit in the annals of commercial printing and
in which we were now witnessing an encouraging æsthetic awakening
in the kindred field of publishing. Choice little volumes printed
on deckle-edge papers were coming from those young book-making
enthusiasts--Stone and Kimball in Chicago and Copeland and Day in
Boston--and were attracting wide attention and winning well-earned
acclaim. Also there were the Kelmscott Press hand-printed books of
William Morris, especially his _Chaucer_, set in type of his own
design and gorgeously illustrated by Burne-Jones; the Vale Press books,
designed by Charles Ricketts and for which he also designed the type;
the exotic illustrations by Aubrey Beardsley in John Lane’s _Yellow
Book_, all coming to us from London. Then there was the excitement
occasioned by our own “poster craze,” with its accompanying exhibitions
giving advertisers and the general public an opportunity to see the gay
designs of Chéret and the astounding creations of Lautrec. All these
were indicative of a thought-quickening trend due to have a stimulative
influence in the then fallow field of commercial printing.
The Wayside Press which I opened in this year of transition was so
named for a very real reason. I had worked in Ishpeming and Chicago so
as to earn money to take me back to Boston where I hoped to study and
become an artist, the profession of my father. I had always thought of
printing as being along the wayside to the achieving of my ambition.
And I chose a dandelion leaf as my device because the dandelion is a
wayside growth.
Public-domain text, read in full here on John Shaqi.
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