Will Bradley, His Chap Book: An account, in the words of the dean of American typographers, of his graphic arts adventures ... — John Shaqi
Will Bradley, His Chap Book: An account, in the words of the dean of American typographers, of his graphic arts adventures ...Bradley, Will
History
Will Bradley, His Chap Book: An account, in the words of the dean of American typographers, of his graphic arts adventures ...
Bradley, Will
Bradley, Will, 1868-1962; Printers -- United States -- Biography; Printing -- United States -- History
In this growth of the commercial printing involving lay-outs and
supervision, together with trying to edit and publish an art magazine,
I had waded far beyond my depth. When I was starting my Wayside Press
in Springfield a business man had advised: “Learn to creep before you
try to walk, and learn to walk before you try to run.” I had tried to
run before even learning to creep. Mr. Moses gave me what I am now
sure was much good business advice--but, alas, I was temperamentally
unfitted to listen and learn and, knowing nothing about finances, was
eventually overwhelmed and broke under the strain and had to go away
for a complete rest. With no one trained to carry on in my absence
it was necessary to cease publication of _Bradley: His Book_ and in
order to insure delivery on time of the catalogs and other commercial
printing, forms were lifted from the presses and transferred to the
University Press at Cambridge; and the Wayside Press as a unit,
including name and goodwill and my own services, soon followed--a
hurried and ill-conceived arrangement that eventually proved so
mutually unsatisfactory that I faded out of the picture.
This was a heart-breaking decision for me, and one that but for the
wisdom of my wife and her rare understanding and nursing could have
resulted in a long and serious illness. No printing and publishing
business ever started with finer promise and more youthful enthusiasm
than did the Wayside Press and the publication of _Bradley: His Book_,
that are now just memories.
Among other magazine covers designed during this period there is
one for a Christmas number of _Century_. It brings a request for a
back-cover design. Both designs are in wood-cut style and require four
printings--black and three flat colors. The DeVinne Press, familiar
only with process colors, hesitates to do the printing. That issue
carries a Will Bradley credit. When John Lane imports sheets of the
_Studio_, edits an American supplement and publishes an American
edition, I design the covers.
[Illustration]
INTERLUDE IN NEW YORK
And now we are in the Gay Nineties, the mid Gay Nineties, when a
hair-cloth sofa adorns every parlor and over-decoration is running
riot; when our intelligentsia are reading Anthony Hope’s _Prisoner of
Zenda_, Stanley Weyman’s _Gentlemen of France_ and George McCutcheon’s
_Graustark_; when William Morris is printing _Chaucer_, with
illustrations by Burne-Jones, and Aubrey Beardsley is providing an
ample excuse for the _Yellow Book_; when LeGallienne’s _Golden Girl_ is
brought over here by John Lane and established in a bookshop on lower
Fifth Avenue, and Bliss Carman is singing his songs of rare beauty;
when the Fifth Avenue Hotel and the nearby Algonquin are flourishing
Madison Square hostelries; when Stern’s and McCreery are across the
street from Putnam’s and Eden Musee, and the modern skyscraper is only
an architect’s vague dream.
Public-domain text, read in full here on John Shaqi.
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