I explained that the Wayside Press was being established for the printing of _Bradley: His Book_, an art and literary magazine, and for a few booklets and brochures--publications to which I planned to give my personal attention throughout all details of production, and that I had not contemplated undertaking any outside work. However, after a moment’s brief consideration, I became so intrigued with the printing possibilities of these new Strathmore papers, their pleasing colors and tints, together with their being such a perfect, a literally made-to-order, vehicle for Caslon roman and Caslon Black, that I enthusiastically agreed to undertake the commission--a decision for which I shall always feel thankful. The favorable publicity won by the use of these “old-fashioned” types on Strathmore papers, convinces me that to attain distinction a print shop must possess personality and individuality. At any rate, my continued use of Strathmore papers with appropriate typography and designs aroused such widespread interest among merchants and advertisers and brought so many orders for printing that it soon produced the need for more space. My plant was then moved to a top loft in a new wing that had been added to the Strathmore mill at Mittineague, across the river from Springfield. Caslon types on Strathmore papers having proved so popular, business was humming. A “Victor” bicycle catalog for the Overman Wheel Company, involving a long run in two colors on Strathmore book and cover papers, and an historically-illustrated catalog for the new “Colonial” flatware pattern of the Towle Silversmiths of Newburyport, for which Strathmore’s deckle edge papers and Caslon types were strikingly appropriate, together with the increased circulation of _Bradley: His Book_, now a much larger format than the original issues, necessitated the addition of another cylinder press, the largest “Century” then being made by the Campbell Press Company; and also the employment of an additional pressman and two additional feeders, and keeping the presses running nights as well as days, often necessitating my remaining at the plant throughout the full twenty-four hours--quite a change from the humble beginnings of the Wayside Press when one “Universal” and two “Gordon” job presses were believed sufficient for the magazine and booklet printing then planned.